Understanding the lifetime value of the ongoing bonuses offered by a sports betting site is integral in maximizing what you get out of your betting experience. If your plan is stick with a sportsbook and bet for any sustained period, you should doubtlessly be selecting one that incentivizes your loyalty; one that offers you perks like reload bonuses, refer-a-friend bonuses, and cashback (rebate) bonuses and other VIP perks. In this guide based on research done by our in-house team of experts, we break down the various kinds of lifetime bonuses and rewards, and their applicability to your desired betting style. Thankfully, you’ve got a lot more freedom to pick your bonuses than you do your favorite team (growing up in Toronto, and you want to pick the Montreal Canadiens? Good Luck.)

Reload Bonuses

Ideally, there would be no need for a reload bonus; you could just win every bet you ever make! In reality, you’re going to make a few picks off the mark and will need dip into your pockets to deposit again at some point.

Some sports betting sites offer you reload bonuses, usually matching you at somewhere around the 20% mark. They may be a far cry from the massive 50-100% matching bonuses you often receive with sign-up bonuses but reload bonuses do indeed make a tangible difference when you’re planning out your bets. If your plan is to both bet and withdraw funds frequently, reload bonuses incentivize you to stick with one particular sports betting site. Additionally, if you only plan to bet on say, 3-4 major events a year (the Superbowl, March Madness, the NBA Championships, and the Stanley Cup), this is a valuable ongoing bonus to keep in the back of your mind.

Refer-a-friend Bonus

Another lifetime bonus for your consideration is the refer-a-friend bonus that many sports betting sites offer. This bonus is relatively simple; for every friend that you refer to a sportsbook, the sportsbook will credit you with a deposit once your friend makes their initial deposit. Obviously, the size of the deposit the sports betting site offers varies widely, but as a general rule of thumb the percentage is between 50% and 100%; usually, the maximum amount they’ll credit you with isn’t gigantic. Regardless, this is a useful type of promotion if you think you’ve got some friends, family, or a ton of people in the office you can convert or introduce to a sports betting site. Easier than turning rival fans to rational thinking, that’s for sure!

Another lifetime bonus for your consideration is the refer-a-friend bonus that many sports betting sites offer. This bonus is relatively simple; for every friend that you refer to a sportsbook, the sportsbook will credit you with a deposit once your friend makes their initial deposit.

Naturally, the size of the deposit the sports betting site varies widely, but as a general rule of thumb the percentage is between 50% and 100%; usually, the maximum amount they’ll credit you with isn’t gigantic. Regardless, this is a decent type of promotion if you think you’ve got some friends, family, or a ton of people in the office you can convert or introduce to a sports betting site. Easier than turning rival fans towards rational thinking, that’s for sure!

Cashback (Rebate) Bonus

Cashback and rebate bonuses and promotions are relatively self-explanatory, but the extent of their value to a prospective bettor isn’t that obvious on the surface. Essentially, for every dollar you lay down on a bet, the sports betting site offers you a certain percentage back in your bankroll. This reimbursement alters your bankroll management, and your betting strategy, in a significant way. The percentage or dollar figure that you stand to collect in the event of a loss drastically alters your calculation of value in your bets.

If you’re at the point (or expect to be at the point), where you’re crunching numbers to generate the best value for your bets, you’re probably a reasonably seasoned bettor. Further, reimbursement bonuses mainly focus on particular sports (frequently, horse racing) so if you’re thinking of placing bets mainly in one specific sport or league, search out a sports betting site that offers this lifetime bonus.

Unlocking Hidden  Promotions

One rarely mentioned, and highly significant aspect of sports betting bonuses is, the fact that with a few clicks, a call, or a single email, you can often receive un-advertised, secretive, hidden bonuses that are hiding beneath the surface of sports betting sites. As a general rule, unlocking these bonuses isn’t possible for brand new bettors; you must place a few bets with a sports betting site before you can access their hidden bonuses.

Our team of experts dug around a variety of sportsbooks, calling customer service, sending a few inquisitive emails, and placing bets on some relatively obscure portions of a sports betting site, and we were pleasantly surprised to know that sportsbooks incentivize this kind of behavior with some extra bonuses.  The secretive bonuses lurking between the surface are varied in their character; they won’t be massive deposit bonuses, but they vary from extra refer-a-friend and cashback bonuses to hefty reload bonuses.

You never know what you’ll get or what is possible to unlock by making a few inquiries about the possibilities of hidden bonuses; we found that making a query pays off with a reasonable amount of success.