AGA Predicting Largest Amount Ever Bet on Super Bowl LX

• The American Gaming Association is predicting record-setting handle totals for the upcoming Super Bowl
• The association predicts more than $1.76 billion to be bet on the game
• Sports event contracts causing confusion among sports bettors

Another year, another likely record-setting Super Bowl handle total.

The American Gaming Association revealed results of its annual Super Bowl study, as the association predicts Americans will wager more than $1.76 billon on the final NFL game of the season, another new record.

“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” said Bill Miller, AGA President and CEO. “By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”

Record-Breaking Numbers Despite Prediction Contracts

The AGA’s prediction of $1.76 billion is more than a 26% increase from last year’s prediction of $1.39 billion to be bet on Super Bowl 59. The figure reflects the continued growth and strength of legal, state- and tribal-regulated sports betting market, according to the AGA.

The prediction for Super Bowl 60 is based on previous betting figures for the NFL championship and an online survey conducted by Experiential Insights, LLC, from Dec. 16 to 31, 2025, of 1,025 sportsbook and prediction market bettors.

The U.S. currently has 39 states with legalized sports betting, including Washington, D.C.

While the Super Bowl will likely see record-breaking numbers, the AGA noted that the presence of sports event contracts are confusing consumers by promoting sports betting an as investment rather than entertainment.

Who Regulates Sports Event Contracts?

According to the AGA, 78% of sports event contract bettors believe state regulators can assist in resolving disputes involving their contracts, even though prediction market companies operate outside the sports betting regulatory framework.

“This research reinforces why state- and tribal-regulated sportsbooks are critical, offering strong oversight and consumer protections that prediction markets simply do not match,” Miller said.

Additionally, sports event contract consumers are three time more likely than sportsbook bettors to frame their trading as an investment; with 28% of sports event contract customers describing their activity as investing compared with just 9% of sportsbook users.

While more than a quarter of sports event contract customers describe the activity as investing, 58% view the activity as gambling.

Finally, the AGA reported that only 28% of sports event contract users say responsible gaming tools are easily identifiable on the platforms they use compared with 58% of sportsbook users.