Upcoming Match-ups

Fanatics Sportsbook: Everything You Need To Know

fanatics sportsbook featured image

The US sports betting market is currently in a state of unprecedented boon unlike anything we’ve seen before. From Arizona to New York, sports fans across the nation are craving opportunities to start their wagering journeys with a reputable online sports betting brand.

Enter the Fanatics Sportsbook. As sports betting industry heavy hitters such as DraftKings, FanDuel, Caesars, and BetMGM continue to dominate the space, Fanatics has been toiling in the shadows, waiting for the right time to launch their own sportsbook operation.

When that will happen exactly is still anybody’s guess. That said, there is some compelling evidence backing up the fact that we’ll see a Fanatics sports betting app and website up and running sooner rather than later.

To help you gather the information you need about a potential Fanatics Sportsbook launch in the near future—we’ve got you covered. Sit back and relax as we guide you through some of the finer details of everything we know about this potentially industry-altering sports betting app and site.

Jump to:

What Is Fanatics?

Fanatics Inc. is one of the largest sports companies the world today. They are perhaps most well-known for selling official sports merchandise for the NFL, NBA, MLB, NHL, and more.

Initially started by brothers Alan and Mitch Trager as retail storefront in Jacksonville, Florida back in 1995, they eventually grew a significant online presence and expanded their e-commerce operations in the early 2000s.

As their success blossomed, the Trager brothers would capture the attention of Philadelphia-based businessman Michael Rubin and GSI Commerce. In 2011, Rubin and GSI Commerce purchased Fanatics for $171 million in cash and $106 million in GSI stock.

It’s safe to say that the return on investment has certainly worked in Rubin’s favor. With an $18 billion valuation as of August 2021, Fanatics is one of the largest sports companies in the world today.

Who Owns Fanatics?

In its current form, Michael Rubin is the founder and CEO of Fanatics Inc. Rubin is also the co-owner of the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils. As of September 2021, Rubin’s net worth was an estimated $8 billion.

Rubin is also the co-chair of the REFORM alliance, which is a non-profit organization dedicated to prison reform in the United States. Rubin teamed up with superstar rappers Jay-Z and Meek Mill, among others, to put together this organization.

What Could the Fanatics Sportsbook Look Like?

So, what can sports bettors expect from when the Fanatics Sportsbook inevitably launches sometime in the future?

Well, the first thing to note is that Fanatics is a multi-billion-dollar sports company with some of the most influential backers from the business and entertainment worlds. What that essentially translates into is that, in the words of Fanatics vice chairman Jay-Z, “money ain’t a thang.”

We can expect the Fanatics Sportsbook to invest plenty of resources into their sports betting app and site. They’ll likely have an ultra-smooth user experience that will rival the likes of top-tier online betting apps and sites such as DraftKings and FanDuel.

In that same light, it’s also very possible that we see Fanatics enter the sports betting market with some very juicy promos. At one point in time, Caesars Sportsbook even offered a $3,000 welcome bonus and it wouldn’t be all that shocking to see Fanatics go a similar route given their deep pockets.

You can also be rest assured that you’ll probably see a ton of Fanatics Sportsbook references in pop culture at large. Jay-Z and Meek Mill both have close ties to Fanatics CEO Michael Rubin and it wouldn’t be surprising to see plenty of ads for Fanatics Sportsbook even tucked away in music videos and other media.

Fanatics Sportsbook: Latest News & Updates

Check back in with this section for the latest news and updates about Fanatics Sportsbook and their potential launch.

  • July 9, 2022: It appears as if Fanatics Sportsbook is gearing up for the Jan. 1, 2023 Ohio sports betting launch. Fanatics Sportsbook officially applied for an online sports betting service provider license from the Ohio Casino Control Commission.
  • June 23, 2022: CNBC is reporting that Fanatics is in talks to purchase the German-based sports betting company Tipico. While talks are ongoing, a deal has yet to be officially closed as both sides appear to be at an impasse over price.
  • June 22, 2022: Fanatics Inc. founder and CEO Michael Rubin announces that he is selling his 10% stake in the company (Harris Blitzer Sports & Entertainment) that owns the Philadelphia 76ers and New Jersey Devils. Many believe this move will open the door for Rubin to focus on launching the BetFanatics brand in the near future.
  • May 17, 2022: Fanatics applies for a “BetFanatics” trademark with the U.S. Patent and Trademark Office. The move is seen as a potential precursor to a full-on sports betting launch for the brand in the very near future.
  • January 3, 2022: Fanatics acquires the Topps trading card company. The deal, which includes Topps’ entire collectable arm, is valued at roughly $500 million. It also supercharges the Fanatics Trading Cards division of the company as 350 global employees from Topps will be moved over to Fanatics.
  • November 8, 2021: The New York State Gaming Commission awards sports betting licenses to nine different sportsbooks: FanDuel, DraftKings, BetMGM, Bally Bet, Caesars Sportsbook, PointsBet, WynnBET, Rush Street Interactive, Kambi, and Empire Resort. Despite their efforts, a potential Fanatics Sportsbook was not included among other misses such as Barstool Sportsbook and FOX Bet.
  • September 2021: The Fanatics Sportsbook is closer to becoming a reality after productive talks to potentially acquire Rush Street Interactive, owners of BetRivers and SugarHouse, and/or Betsson. They are attempting to set up their sportsbook in time for the online New York sports betting launch in January 2022.
  • August 16, 2021: Sean “Jay-Z” Carter has joined the Fanatics investment group to strengthen their bid to launch a sportsbook in New York when online sports betting is legalized in the state. Jay-Z was named vice chairman on the board of directors for the new Fanatics Betting and Gaming sector alongside Fanatics CEO Michael Rubin.
  • June 21, 2021: Former FanDuel CEO Matt King has been named the new CEO of Fanatics Betting and Gaming. With years of experience in the iGaming and sports betting industries, King has likely been brought in to help build the new Fanatics Sportsbook.

Fanatics Sportsbook FAQ

You’ve got questions. We’ve got answers. Here are the key FAQs when it comes to the Fanatics Sportsbook:

When is Fanatics Sportsbook launching?

Fanatics Sportsbook is likely to launch sometime in 2022 or next year once they set up their operations as an official sportsbook.

Where is Fanatics Sportsbook available?

When Fanatics Sportsbook launches, it is likely to become available in many states across the country.

What is the best Fanatics Sportsbook promo?

While there are no Fanatics Sportsbook promos available yet since they have yet to launch, they are likely to match some of the top sportsbooks in the US such as Caesars Sportsbook, DraftKings Sportsbook, and more.

How will Fanatics Sportsbook compete with other major US sportsbooks?

Fanatics Sportsbook has plenty of money and resources and it's likely they will have the power to become a top five sportsbook in the United States.

Top 5 Online Sports Betting Apps You Can Use Today

While the sports betting world anxiously awaits the arrival of Fanatics Sportsbook, there are already some fantastic options (and great welcome offers) on the table for you. To help sift through the noise, we’ve broken down our top five below.

Caesars Sportsbook

One of the biggest names in the betting industry today, Caesars Sportsbook offers an excellent app and user experience that is perfect for first-time bettors and veteran sharps alike. Their $1,100 risk-free bet is a stellar welcome offer that many other sportsbooks can’t rival.


Available in AZ, CO, CT, LA, IA, IN, IL, MI, NJ, NY, PA, TN, VA, WV, WY

Get a Risk-Free Bet Up to $1,500



Barstool Sportsbook

Spearheaded by the ever-colorful Dave Portnoy and backed by Penn National Gaming, Barstool Sportsbook has a super loyal cult following that has translated into a very successful online sportsbook following. Pair that with their great $1,000 risk-free bet and you’ve got a recipe for success.

Get a $1,000 Risk-Free Bet today!

Gambling Problem? Call 1-800-GAMBLER. In TN call or text the TN REDLINE 800-889-9789



There’s few sportsbooks that can match the brand name power BetMGM has. The company is synonymous with Las Vegas and sports betting around the country, so it makes them a very appealing option for sports bettors. Equipped with a $1,000 risk-free bet, they’re one of the top dogs for a reason.

Get a $1,000 Risk-Free Bet today!

Available in AZ, CO, IN, IA, LA, MI, MS, NJ, TN, VA, WV, WY


DraftKings Sportsbook

One of the real OGs of the online sports betting industry, DraftKings Sportsbook has a sparkling reputation among new and recurring sports bettors. Their deep experience in sports betting and iGaming makes them stand out among competitors and a $1,000 risk-free bet welcome offer isn’t terrible either.


Sign Up Today & Receive Up to
$1,050 in Bonuses!

& GET $1,050



FanDuel Sportsbook

Another revered name in the sports betting industry, FanDuel Sportsbook has plenty of experience delivering fantastic sports betting experiences to new and veteran bettors alike. With a great $1,000 risk-free bet welcome offer on tap, FanDuel Sportsbook is among the very best sports betting apps and sites you’ll find on the market today.

Bet $5 & Get $150 Instantly,
Win or Lose!

Must be 21+, Indiana Only

BET $5
GET $150