Betr Jumping Into Prediction Markets Through Polymarket Partnership

• Betr today announced a new partnership with Polymarket
• The sports betting and daily fantasy sports company plans to launch prediction market services in 2026
• Betr and Polymarket agreed to a multi-year partnership

Betr is making a foray into the prediction markets.

The sports betting and daily fantasy sports company announced today a multi-year partnership with Polymarket to bring prediction markets offerings to Betr users.

Betr will launch prediction markets starting this year, powered by Polymarket, directly within the Betr super app, offering events contracts across sports, politics, and culture to its customer base of more than 1 million users.

No Better Partner than Polymarket

Joey Levy, founder and CEO of Betr, lauded the partnership with Polymarket.

“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” Levy said. “Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade. There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”

Founded in 2022 by Levy and Jake Paul, Betr launched Betr Picks in September 2023, a fantasy sports pick’em product that is currently available in 34 states.

Betr also operates Betr Social Sportsbook, Betr Social Casino, and Betr Arcade throughout the majority of the country, and holds gaming licenses nationwide. Betr’s prediction market offerings will be available within the same single app as the company’s other products.

Shayne Coplan, founder and CEO of Polymarket, said the partnership will help the prediction market company scale its infrastructure to Betr’s sports audience across the country.

“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” Coplan said. “Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience. This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country.”

Polymarket is billed as the world’s largest prediction market, which allows traders to predict the outcome of future events and react to breaking news in real-time.

Busy U.S. Marketplace

Betr is entering a crowded marketplace. DFS companies Underdog and PrizePicks have both launched prediction market services within the last six months. Underdog recently ended its sports betting services in North Carolina and chose to give up their Missouri sports betting license to instead focus on prediction market offerings.

PrizePicks also recently announced it would be exiting Canada to instead focus on its U.S. expansion and prediction markets.

Sports betting leaders DraftKings, FanDuel, and Fanatics Sportsbook have all launched prediction market services throughout the U.S as well.