- The NBA has named DraftKings and FanDuel as the league’s official sports betting partners in the Canadian market
- The deal provides both online sports betting giants with expansive NBA rights and assets to integrate within their sports betting, daily fantasy sports, iGaming, free-to-play products, and promotional offerings
- A similar deal was agreed to by all three parties in the US in 2019
As sports betting was legalized in the US in 2018, DraftKings and FanDuel moved quickly to position themselves as the cornerstones of the online sports betting industry.
With Canada on the verge of expanding in similar fashion, DraftKings and FanDuel are again setting themselves up to be market leaders.
The NBA has announced that these two sports betting and daily fantasy sports giants will be serving as the league’s official sports betting partners in Canada. The NBA agreed to a similar pact with FanDuel and DraftKings to be the league’s officials sports betting partners in the US in 2019.
What This Deal Means For FanDuel and DraftKings
The multi-year agreement between DraftKings, FanDuel and the NBA grants both companies exclusive rights to integrate NBA assets across their sportsbook and daily fantasy sports platforms. These will include data and league marks, as well as game highlights. The new deal also includes these rights for Canada.
DraftKings will become a sponsor of the NBABet Stream show. This betting-focused broadcast is sent out by the league as part of the NBA League Pass and NBA TV app. FanDuel becomes the exclusive presenting partner of the weekly NBABet Show co-produced by Turner Sports each Monday night on NBA TV.
“We are excited to be expanding our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways,” Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA, said in a statement.
All forms of gaming content from the two betting sites, such as games odds and betting lines as well as game and player props will be integrated into these broadcasts.
The @NBA and @DraftKings have entered into an expanded multiyear collaboration, which will debut new integrations during the league’s 75th anniversary season including exclusive sponsorship of NBABet Stream. Further details are available here: https://t.co/HFHLEXY5Gr pic.twitter.com/5KjsesO5jC
— DraftKings News (@DraftKingsNews) November 4, 2021
“DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting,” Kaufman-Ross said. “[They] sit at the centre of the continued convergence between media and sports betting and, together, we are excited to bring these unique content experiences to our fans.”
As part of the deal, DraftKings will also have the right to activate on-site at tentpole NBA events. These include the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night, and NBA Draft.
Meanwhile, FanDuel will now have the ability to create and promote its online casino games featuring NBA marks and logos. NBA fans will be able to set NBA.com to supply them exclusively with FanDuel odds of the league’s games.
FanDuel also announced a deal with the NBPA to allow the use of player imagery on their site.
What This Partnership Means for Canada Sports Betting
Legal and regulated single-game Canada sports betting launched in late August. Plans to open the market to private sports betting sites are in the works. Ontario is leading the way in this endeavor. Private sportsbooks are expected to become part of the Ontario sports betting landscape either later this year or early 2022.
— FanDuel (@FanDuel) November 4, 2021
The expansion of their NBA deals to include Canada is proof that DraftKings and FanDuel are staying true to their word. They are going about implementing their Canadian business plan. If it’s anything like what we’ve seen from these two online sports betting super powers in the US, their scope will be vast and their product will be first-rate.