DraftKings, FanDuel Dominating Kentucky Sports Betting
By Robert Linnehan in Sports Betting News
Updated: January 7, 2025 at 5:45 pm ESTPublished:
- The Kentucky Horse Racing Commission released sports betting numbers for November and December
- DraftKings and FanDuel have dominated the state since it launched sports betting in September
- Bet365 is proving to be popular in Kentucky
Better late than never.
The Kentucky Horse Racing Commission yesterday released the state’s November and December sports betting totals, showing Kentucky has handled $855.7 million in online sports bets and $36.6 million in retail bets since the state launched betting in September.
FanDuel and DraftKings have accounted for more than 76% of Kentucky’s total online sports betting handle.
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Bet365 Holding Its Own in Bluegrass State
The domination of FanDuel and DraftKings is not surprising, but a surprising operator has claimed a spot on the pedestal. Bet365 had accounted for the third highest online sports betting handle since launch with $65.7 million and $12.5 million in adjusted gross revenue. The operator has reported nearly a 20% hold in the Bluegrass State, topping both FanDuel (12.1%) and DraftKings’ (11.9%) hold rates so far.
Bet365 has contributed $1.7 million to the state in online sports betting tax revenue so far.
However, it’s unclear as to what bet365 and every other online operator has spent in promotions in the state, as the Kentucky Horse Racing Commission has amended the reports to no longer show those totals.
Newcomer ESPN BET has reported $39.5 million in online sports betting handle since launch and $5.3 million in adjusted gross revenue. ESPN BET officially launched in state in November and opened as Barstool Sportsbook when Kentucky opened its sports betting doors in September.
Kentucky Sports Betting Totals for November and December
Here are the Kentucky online sports betting handle totals for the month of November.
- DraftKings: $101,927,829
- ESPN BET: $17,604,082
- Fanatics: $5,454,167
- Caesars Sportsbook: $14,950,556
- Bet365: $18,195,436
- BetMGM: $12,415,481
- FanDuel: $101,976,465
Adjusted gross revenue totals for November:
- DraftKings: $8,227,431
- ESPN BET: $2,728,520
- Fanatics: $276,742
- Caesars Sportsbook: $725,541
- Bet365: $2,359,397
- BetMGM: $1,018,595
- FanDuel: $5,792,432
Here are the Kentucky online sports betting handle totals for December:
- DraftKings: $98,494,781
- ESPN BET: $19,041,402
- Fanatics: $5,593,800
- Caesars Sportsbook: $14,140,031
- Bet365: $15,783,029
- BetMGM: $9,291,421
- FanDuel: $92,958,694
Historic Kentucky Sports Betting Totals
Here are the Kentucky online sports betting handle totals for each operator since the state’s September launch:
- DraftKings: $327,595,765
- ESPN BET: $39,584,511
- Fanatics: $15,735,684
- Caesars Sportsbook: $43,302,985
- Bet365: $65,698,459
- BetMGM: $36,419,373
- FanDuel: $327,403,195
Here are the total adjusted online sports betting gross revenues for each operator:
- DraftKings: $39,179,348
- ESPN BET: $5,384,709
- Fanatics: $1,190,878
- Caesars Sportsbook: $4,086,374
- Bet365: $12,532,581
- BetMGM: $4,620,834
- FanDuel: $39,687,552
Regulatory Writer and Editor
Rob covers all regulatory developments in online gambling. He specializes in US sports betting news along with casino regulation news as one of the most trusted sources in the country.
