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ESPN BET App Downloads Heavy on Launch Day

Robert Linnehan

by Robert Linnehan in Sports Betting News

Updated Nov 15, 2023 · 7:17 AM PST

ESPN BET app screenshots from Apple App Store
ESPN BET app as seen on the Apple App Store.
  • ESPN BET launched yesterday across 17 states
  • The sports betting app was the number-one downloaded app in the App Store
  • The very first bet placed on the app ($5) hit for +175

As expected, the ESPN BET app had a big first day.

The newest sports betting operator launched yesterday around 3:30 p.m. EST across 17 states. At the end of the day it found itself as the number-one most downloaded app in the Apple app store.

It’s the beginning of a journey for the partnership between PENN Entertainment and ESPN, taking its first steps towards its stated goal of at least a 20% share of the sports betting market in the country.

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Top App On Day One

The app downloads for ESPN BET were heavy on Tuesday, Nov. 14, and have continued to hold steady moving into today. Mike Mags, senior project manager for ESPN Fantasy, ESPN BET, and ESPN, noted last night on the social media platform X that ESPN BET was the top downloaded app in Apple app store.

As of this morning, ESPN BET still held the top spot in the app store.

PENN Entertainment CEO Jay Snowden touted the launch as a success. PENN Entertainment and ESPN agreed to the 10-year sports betting partnership this past August, as the company has completely rebranded its Barstool Sportsbook to ESPN BET.

“We’re extremely proud to introduce ESPN BET and look forward to delivering an exceptional customer experience to fans across the U.S.,” said Jay Snowden, CEO & President, PENN Entertainment, in a released statement. “Our successful launch is the culmination of months of hard work across both teams and we could not be more excited to roll out ESPN BET in partnership with ESPN. PENN’s operational excellence paired with ESPN’s unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook.”

PENN  secured the exclusive rights in August to the ESPN BET trademark for online sports betting in the U.S. for an initial 10-year term which may be extended for an additional 10 years upon mutual agreement. PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase 31.8 million PENN common  shares.

First Wager on ESPN BET Hits

The first bet placed on the sportsbook app was a $5 wager on Chet Holmgren and Victor Wembanyama to combine for over 19.5 rebounds in yesterday’s Thunder vs. Spurs game. The bet hit and paid off at +175 for the user, according to ESPN’s David Payne Purdum.

ESPN BET is now live in the following states:

  • Arizona
  • Colorado
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maryland
  • Massachusetts
  • Michigan
  • New Jersey
  • Ohio
  • Pennsylvania
  • Tennessee
  • Virginia
  • West Virginia

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