ESPN BET Rebrands to theScore Bet on Same Day Missouri Sports Betting Launches

• ESPN BET is officially closed for business
• PENN Entertainment has rebranded to theScore Bet throughout the United States
• All account information, funds, and pending bets have automatically transferred over to the platform for live customers

ESPN BET is no more. Long live theScore Bet.

Following ESPN and PENN Entertainment’s decision to dissolve their 10-year sports betting partnership, ESPN BET officially closed its doors on Monday, Dec. 1, as PENN Entertainment rebranded its online sports betting platform to theScore Bet throughout the United States.

The rebrand also came on the same day Missouri sports betting apps went online.

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No New Download Necessary

PENN Entertainment and ESPN announced on Nov. 6 mutual agreement for an early termination of their 10-year, $2 billion deal for an exclusive U.S. online sports betting partnership the two inked in August 2023.

Within the agreement, the companies announced ESPN BET would shut down on Monday, Dec. 1, triggering a complete rebrand of PENN’s online sports betting platforms throughout the U.S. to theScore Bet on the same day.

ESPN BET users automatically had their account information, funds, and pending sports bets automatically transferred to the rebranded platform. An update of the app may be required, but no download of a new sports betting platform is necessary.

PENN Entertainment holds online sports betting licenses in 20 states, and Washington, D.C., throughout the U.S. theScore Bet is now available in the following:

• Arizona
• Colorado
• Washington, D.C.
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maryland
• Massachusetts
• Michigan
• Missouri
• New Jersey
• New York
• North Carolina
• Ohio
• Pennsylvania
• Tennessee
• Virginia
• West Virginia

Under the terms of the original deal, both ESPN and PENN Entertainment had the right to terminate the agreement after its third year if specific market share performance thresholds were not met.

ESPN Bet struggled in the U.S., never reaching its goal of being a top-three platform. ESPN Bet consistently maintained a top-six spot and reported a market share of less than 5% in the U.S.

When the deal was announced in summer 2023, PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase 31.8 million PENN common shares. As part of the deal, PENN Entertainment included potential financial incentives for ESPN dependent on ESPN BET reaching performance thresholds for North American online sports betting market share.

PENN retained the database of 2.9 million digital users acquired during the ESPN partnership, including nearly 300,000 acquired this football season.

theScore Bet Now Live in Missouri

The rebrand came on the same day Missouri launched its sports betting market, becoming the 39th state to offer legalized sports betting.

The Show-Me State has opened its online sports betting market with eight licensed operators.

DraftKings Missouri, Circa Missouri, FanDuel Missouri, Fanatics Sportsbook Missouri, Caesars Sportsbook Missouri, theScore Bet Missouri (formerly ESPN BET Missouri), bet365 Missouri, and BetMGM Missouri are now open for business.

Interested customers can now register accounts for theScore Bet in the Show-Me State and download the online sports betting platform in the app store. Any customers who pre-registered accounts with ESPN BET will have all of their information and funds automatically transferred to theScore Bet platform.