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Not a New User? Best NCAA Tournament Promos for Existing Customers

Paul Costanzo

By Paul Costanzo in Sports Betting News

Published:


Existing user promos for March Madness. Ref holding a basketball.
Detailed View of a March Madness branded basketball in the first half The Miami (OH) RedHawks and the SMU Mustangs during a first four game of the men's 2026 NCAA Tournament at University of Dayton Arena. Credit: Rick Osentoski / Imagn Images
  • Sports betting apps are rewarding their existing customers during the NCAA Tournaments
  • Free-to-play games, bonus bets and profit boosts are among the current user promos
  • Opt-in for all these promos to make opening weekend of March Madness as profitable as possible

The best US sports betting apps have stepped up their game when it comes to March Madness betting promos. It’s annually one of the biggest betting events of the year, and operators are fighting to bring in new customers that want to take advantage of that.

But what about you, the existing customer? What are you getting for your loyalty to your favorite online sportsbook?

Quite a bit, actually, as NCAA Tournament promos for existing users are plentiful throughout the industry.

Best Sports Betting Promos for March Madness

Before diving into the existing user promos for March Madness, I want to make sure you’ve taken advantage of all the March Madness betting promos for new customers, too. Whether you’re new to betting or want to expand your options, click through the links below to get started.

  • BETMGM SPORTSBOOK

    USE CODE SBD1500 TO GET UP TO $1,500 PAID BACK

  • BET365 SPORTSBOOK

    BET $10 & GET $365 IN BONUS BETS WITH CODE SBD365!

  • DRAFTKINGS SPORTSBOOK

    BET $5 & GET $200 IN BONUS BETS INSTANTLY!

  • FANDUEL SPORTSBOOK

    GET $300 IN BONUS BETS EVERY DAY FOR 10 DAYS

  • CAESARS SPORTSBOOK

    USE CODE SBDDYW & DOUBLE YOUR WINNINGS ON YOUR FIRST 10 WAGERS!

  • FANATICS SPORTSBOOK

    GET 100% BET MATCH UP TO $100 FOR 10 DAYS

  • DRAFTKINGS T&Cs: GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-522-4700, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/PR/WY). Void in NH/OR/ONT/PR. Eligibility restrictions apply. On behalf of Boot Hill Casino (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. $5+ first-time bet req. Max. $200 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 4/6/26 at 11:59 PM ET. Sponsored by DK.

  • BET365 SPORTSBOOK T&Cs: GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/MO/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ only (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/MO/NC/NJ/OH/PA/TN/VA

  • BETMGM SPORTSBOOK T&Cs: Gambling problem? Call 1-800-GAMBLER (Available in the US), Call 877-8-HOPENY or text HOPENY (467369) (NY), Call 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. First Bet Offer for new customers only (if applicable). Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel. This promotional offer is not available in DC, MS, NY, NV, ON, or PR.

Best NCAA Tournament Promos for Existing Users

Existing user promos during March Madness are often quite different than their daily counterparts. More free games are offered, and the boosts get ramped up as college basketball betting apps know more betting is about to go down.

BetMGM March Matchups Promo

On top of its daily odds boost tokens, ranging from 10-30%, BetMGM is offering a free-to-play March Matchups Pick’Em contest that has $500,000 in bonuses as its prize pool.

Click through the promotion in the rewards section on your BetMGM app, and make picks against the spread during each round. Daily winners will receive a share of the bonus pool.

There’s a maximum of one entry per customer during each round. Bonus bets received expire after seven days after issuance.

Not a BetMGM customer yet? Claim our BetMGM promo code for a First Bet Bonus Up To $1,500 in most states, and Bet $10, Get $150 in Bonus Bets If You Win in Michigan, Pennsylvania, New Jersey and West Virginia.

  • BETMGM SPORTSBOOK (MI, NJ, PA, WV)

    USE CODE SBD150 TO BET $10, GET $150 IN BONUS BETS

  • BETMGM SPORTSBOOK (ALL STATES)

    USE CODE SBD1500 & GET $1,500 BACK IN BONUS BETS

  • 21+ only. Please Gamble Responsibly. Gambling problem? Call 1-800-GAMBLER (US); 1-800-327-5050 (MA); 1-800-NEXT-STEP (AZ); 1-800-BETS-OFF (IA); 1-800-981-0023 (PR). First Bet Offer for new customers only (if applicable). Subject to eligibility requirements. Rewards are non-withdrawable bonus bets that expire in 7 days. See BetMGM.com for Terms. US promotional offers not available in MS, NY, NV, ON, or PR.

bet365 Early Payout Promotion

One of bet365 Sportsbook’s most popular daily promotions is its early payouts for all sports. During March Madness, that early payout can come after the team you placed a pregame moneyline bet on goes up by 10 points!

How often does an underdog jump ahead on a top seed? A lot, right? While not all of those games get finished off, at bet365 that doesn’t matter, as the early payout will get you that big, underdog money even Cinderella’s slipper ends up not fitting after all.

Existing users at bet365 had the chance to enter a bracket challenge to win up to $10 million if they got every game correct. It is also providing daily odds boosts for the NCAA Tournament, which typically come in at 30% or 50%.

If you’re not yet a customer, you can claim our bet365 promo code for a Bet $10, Get $365 in Bonus Bets Win or Lose welcome offer.

DraftKings King of the Dogs & Daily March Madness Promos

DraftKings loves itself a “King of the …” promo, and it’s bringing it to the NCAA Tournament with a “King of the Dogs” contest.

Opt-in and make a moneyline pick on a March Madness underdog at DraftKings, and if your team completes the highest seeded upset in the first round, you’ll receive a share of $2 million in bonus bets.

Daily boosts at DraftKings are consistently in the 30% range, and its stepped-up parlay boosts can get you as high as 105%.

New users can claim the DraftKings promo code for a Bet $5, Get $200 in Bonus Bets Instantly signup bonus, as well as a 100% profit boost on a NCAA Tournament winner bet.

DRAFTKINGS
SPORTSBOOK
Bet $5 & Get $200 in Bonus Bets + 100% NCAA Tournament Winner Profit Boost

GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-522-4700, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/PR/WY). Void in NH/OR/ONT/PR. Eligibility restrictions apply. On behalf of Boot Hill Casino (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. $5+ first-time bet req. Max. $200 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 4/6/26 at 11:59 PM ET. Sponsored by DK.
LOCK IN PROMO
SIGNUP PROMO
BET $5
GET $200

+ 100% NCAA TOURNEY
WINNER BOOST

GET PROMO

FanDuel March Madness Early Win Promo

Like bet365, FanDuel is jumping on the early payout bandwagon, as well.

If the team you picked with a pregame moneyline wager goes up by 10 points during the game, your bet wins instantly. There is a maximum wager of $10 for this promotion.

FanDuel was also offering a bonus bet for its existing customers to use on March Madness, along with its daily odds boost promos. That includes a “Choose Your Own Reward” boost, that is typically reserved for the NBA and NFL.

The FanDuel promo code for new customers gives you up to $300 back in bonus bets for 10 straight days.

FANDUEL SPORTSBOOK
Get $300 Back in Bonus Bets Every Day For 10 Days!

Must be 21+. T&C Apply. Gambling Problem? Call 1-800-GAMBLER. Offer not available in IN, VA.

LOCK IN PROMO
SIGNUP PROMO
GET $300
BONUS BETS

EVERY DAY FOR 10 DAYS!

BET NOW

Caesars Sportsbook Tournament Pick’Em

On 10 different NCAA Tournament game days, you can make five picks at Caesars Sportsbook with a chance to win a share of $5 million in bonus bets.

Unlike Caesars Flips, where you reveal a pick that’s given to you each day, Tournament Pick’Em allows you pick either side of five bets — for free — and the more you get right, the bigger bonus you will receive.

Lower win totals get you profit boosts, but if you win 30 picks over the 10 days, you get a $25 bonus bet. That jumps to a $100 bonus bet at 35, $1,000 bonus bet at 40, $10,000 bonus bet at 45, and the share of $5 million if you get all 50 correct.

New customers claiming the Caesars Sportsbook promo code can Bet $1 and get 10 100% profit boosts.

CAESARS SPORTSBOOK


Bet $1 & Double Your Winnings on Your Next 10 Wagers!

LOCK IN PROMO
CODE: SBDDYW
CODE: SBDDYW
SIGNUP PROMO
DOUBLE YOUR
WINNINGS

ON YOUR NEXT 10 WAGERS!

CLAIM OFFER
Paul Costanzo
Paul Costanzo

Evergreen Writer/Editor; Sportsbook Expert

With nearly two decades of experience in sports media, Paul Costanzo turned his professional attention to sports betting and online gambling in January of 2022. He's covered every angle of the industry since then, managing and creating content for PlayMichigan and The Sporting News, and now SBD.

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