NBCUniversal, DraftKings Enter New Multi-Year Advertising Agreement

• NBCUniversal and DraftKings today announced a new multi-year partnership
• The deal will see DraftKing prominently featured across NBCUniversal’s portfolio of sports properties
• NBCUniversal broadcasts the NFL, PGA TOUR, NCAA football and basketball, among many others

NBCUniversal and DraftKings today announced a new multi-year advertising agreement for exclusive DraftKings integrations and digital sponsorships across NBCUniversal’s sports properties.

The new partnership will expand DraftKings’ presence in sports broadcasting through one of the largest platforms to date. Under the agreement, DraftKings will be featured across NBCUniversal’s expansive portfolio of sports properties.

These include broadcasts of the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basket ball, NBA, WNBA, and more.

Expansive Advertising Agreement

The deal includes prominent DraftKings advertising during NBCUniversal’s largest events, including Super Bowl LX, NBA all-star weekend, and the 2026 FIFA Men’s World Cup on Telemundo.

“We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders,” said Stephanie Sherman, Chief Marketing Officer at DraftKings, in a release. “Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities. Together, we will deliver a customer experience that moves at the speed of sports, bringing the thrill of NBA and other top action to life while staying true to our shared passion for innovation, excitement, and the unforgettable experiences that live sports inspire.”

As part of the deal, DraftKings will also have the exclusive right to receive integrations and purchase digital sponsorships in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering categories.

No Financial Details Provided

Details on the financial agreement of the partnership between DraftKings and NBCUniversal were not provided.

However, the partnership will also allow DraftKings to work with NBCUniversal talent to strengthen the company’s position as a leader in delivering sports entertainment products to its customers.

“For over a decade DraftKings has dominated the sports betting market, serving as an industry leader and marketplace innovator,” said Peter Lazarus, Executive Vice President NBC Sports, Sports & Olympics, Advertising and Partnerships. “There is no better company to integrate into our unrivaled portfolio of sports properties. Combining our excellence in sports entertainment with DraftKings’ industry leading capabilities will transform the viewer experience just as NBCUniversal prepares to bring an unprecedented slate of sports programming to fans everywhere.”