What Online Sportsbooks Will Have Super Bowl XL Commercials

Each year, the Super Bowl is the biggest event in sports. But, for many, the Super Bowl commercials are just as big of a deal.

Among the brands you tend to see in ads for the Big Game are online sportsbooks.

This year, the NFL has issued a limitation on sports betting advertisements during the Super Bowl broadcast. No more than six sportsbook/casino advertisements can appear from the pregame until the end of the Super Bowl broadcast.

That means any of the sportsbooks getting into the mix will have to make their ads count. That usually means bringing in big celebrity names.

Some of have already announced what big names will be appearing, while others are holding their ads closer to the vest.

Fanatics Using Kendall Jenner for Super Bowl Commercial

Fanatics Sportsbook is getting into the Super Bowl mix this year and utilizing Kendall Jenner to get some extra eyes on the product.

The Jenner/Kardashian family has a history with former pro athletes, but this ad is aimed at believing in Kendall, pushing away from stereotypes that her sisters have ruined other pro franchises.

Fans will be encouraged to “Bet on Kendall” as she provides her Super Bowl picks for Fanatics.

New customers to Fanatics Sportsbook have a plenty of exclusive promos to consider if they decided to follow Jenner’s intuition.

DraftKings Pushing Promo for Super Bowl Commercial

One of the most recognizable names when it comes to sportsbook advertising is DraftKings Sportsbook.

Kevin Hart is the visible celebrity partner with DraftKings, but the online gambling operator has also landed big names in sports like LeBron James, Shaquille O’Neal, Jerry Rice, and Tony Hawk.

While details on this year’s celebrity appearances aren’t clear, DraftKings is looking to push their current sportsbook promo of “Bet $5, Get $300.” This latest DraftKings Sportsbook promo offer gives new customers $300 in bonus bets if your initial $5 wager is a winner.

FanDuel Moving from ‘Kick of Destiny’ at Super Bowl XL

FanDuel Sportsbook has had its fingerprints all over the Super Bowl in previous years.

The “Kick of Destiny” was one of the featured advertisements heading into Super Bowl LVIII (2023) and Super Bowl LIX (2024). That featured Rob Gronkowski attempting a field goal with FanDuel customers earning bonus bets based on if they picked the outcome of his kick correctly. The ad campaign also brought in other celebrities like John Cena and Carl Weathers.

Last year, the focus turned onto the highly-public sibling rivalry between Peyton Manning and Eli Manning. Heading into Super Bowl X, the third “Kick of Destiny” saw the brothers face off in a kicking contest with customers earning bonus bets by correctly picking the outcome.

FanDuel appears to be moving away from such a highly-publicized advertising campaign this year. While an ad is planned during the Super Bowl XL broadcast, no “Kick of Destiny” is being promoted. You can expect some familiar faces to be featured once again.

FanDuel Sportsbook will look to be promoting their welcome offer of getting $200 in bonus bets if your initial $5 wager is a winner.

BetMGM has Used GOATs for Super Bowl Ads

BetMGM is another online brand that hasn’t shied away from using big names in their ad campaigns.

Previous Super Bowl ads have featured Tom Brady, Wayne Gretzky, Vince Vaughn, and Jon Hamm. Hamm and Gretzky have been the most visual ambassadors in the last year.

While nothing has been leaked about a Super Bowl XL BetMGM ad thus far, don’t be surprised to see one during the broadcast. The operator has used Hamm for their ad campaign of “Make It Legendary” throughout the second half of 2025.

Whatever the latest ad venture might be, BetMGM Sportsbook could be looking to push their latest promo code offers that include a wide array of bonus bets.

Kalshi Providing Super Bowl Commercial Trading Markets

Prediction markets are certainly making a lot of buzz around sports these days. Kalshi is certainly leading the way in that case.

While it’s unclear if Kalshi will have an appearance during the Super Bowl broadcast, the company is offering a lot of markets related to “The Big Game,” and its broadcast. That includes Super Bowl commercials.

One of the popular markets is currently “Which Brands Will Advertise During the Big Game 2026?”

Kalshi currently features three companies in the graph below, but the market features dozens of companies to consider.

Another featured market revolving around Super Bowl ads at Kalshi is, “Who will appear in a big game ad before Feb 9, 2026?”

Kalshi’s market focuses on Sydney Sweeney, Timothy Chalamet and Harry Styles.

If interested in these markets, you can use our Kalshi promo code to receive a $10 bonus.