Sportradar Announces Launch of New iGaming Brand Playradar

• Sportradar today announced the launch of its new iGaming brand Playradar
• Playradar is a new brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to global operators
• The launch represents the next step in Sportradar’s iGaming evolution

Sportradar today announced the launch of Playradar, a new dedicated brand to deliver a fully-integrated ecosystem of cross-vertical iGaming experiences to global operators.

According to the Sportradar announcement, Playradar will leverage the company’s live and historical sports data and AV streams, combined with casino games, to create unique, proprietary, hybrid products for sports, casino, and iGaming content.

“iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team,” Sportradar Founder and CEO Carsten Koerl said in the announcement.

Combining Sports Data Expertise and Casino Content

The new Playradar features will include the following:

• Live 24/7 Experience Center: Players will be offered a game and a live stream to watch simultaneously on the same screen, blending sports viewing and gaming for entertainment or betting real money.
• Live and Historical Streaming Sports/Casino Hybrid Content: Transforming real sports moments into interactive event driven gameplay by blending live and historical sports streaming with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.  
• Premium iGaming Content: Virtual sports and a full suite of casino games, from slots and table games to arcade and crash, developed for a positive player experience.

According to the announcement, Playradar will operate only in regulated markets and will embed responsible gaming and integrity measures into every product it delivers. Game releases are scheduled throughout 2026, starting with an initial rollout across the United Kingdom, North America, and Latin America. The full product range will span classic table games, arcades and slots, as well as virtual sports. 

With the majority of Sportradar’s clients already operating across both verticals, iGaming is a natural channel to drive long-term monetization and lifetime value alongside betting, according to the company.

New Sportradar iGaming Lead

Sportradar also recently appointed Edo Haitin, former CEO of Playtech Live, to lead its iGaming expansion.

Haitin brings more than 20 years of experience across iGaming operations, live casino operations, live casino development, and executive leadership to the position.

“By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place,” he said.

Disclosure: Sports Betting Dime is owned by Sportradar.