Sportradar Finalizes Acquisition of IMG Arena

• Sportradar today announced the completion of its acquisition of IMG Arena
• The deal provides Sportradar with IMG Arena’s global sports betting rights portfolio
• The acquisition provides Sportradar with more than 70 rightsholders, 38,000 official data events, and 29,000 streaming events

Sportradar today announced the final closing of its IMG Arena acquisition, providing the global sports technology company with IMG Arena’s strategic portfolio of global sports betting rights.

Sportradar acquired IMG Arena and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. According to the company, this acquisition strengthens and differentiates its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis, and basketball.

“We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem,” Carsten Koerl, Chief Executive Officer of Sportradar, noted in the deal.

Strengthening Position on Global Stage

The acquisition of IMG Arena will provide Sportradar with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six contents.

With this deal, Sportradar’s sports coverage totals more than 1 million matches annually.

According to Sportradar, the acquisition “enhances the company’s content distribution and will further fuel product development.”

Unique Transaction Structure

Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightholders and approximately $103 million to Sportradar.

The payments to Sportradar will be made over a two-year period.

The acquisition of IMG Arena is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion. According to Sportradar, it will accelerate the company’s revenue, adjusted EBITDA, and free cash flow growth.

Editor’s note: Sportradar owns Sports Betting Dime