Will All Hail Caesars as the Top Sportsbook in Louisiana?
- Caesars Entertainment has 20-year Superdome naming rights deal with New Orleans Saints
- Peyton, Eli, Cooper, and Archie Manning are official ambassadors for Caesars Sportsbook
- Pre-launch offers for Caesars Sportsbook Louisiana and others now available
Caesars Sportsbook has finally made its way to Louisiana—but will it have enough power to claim the Bayou State’s sports betting throne?
Backed by one of the most reputable brand names in the casino world, Caesars Entertainment, Caesars Sportsbook will undoubtedly serve as a premier option on the Louisiana sports betting market. Alongside heavy hitters like DraftKings and FanDuel, Caesars Sportsbook is one of the bigger sports betting brands joining the Louisiana fray.
But is it possible that Caesars Sportsbook could tower above the competition? To get a better understanding of how the famed sports betting brand could potentially perform in Louisiana, let’s take a closer look at some of the key things it has going for itself.
Caesars and Saints Link Up for Superdome Super Deal
Back in July, the New Orleans Saints and Caesars Entertainment signed a monumental 20-year deal that gives the casino operator exclusive naming rights.
During a 10-year span from 2011 to 2021, the Mercedes-Benz Superdome was home base when the Saints went on to win their first, and so far only, Super Bowl in 2009. Under the new deal with Caesars, the stadium formerly known as the Mercedes-Benz Superdome will now be called Caesars Superdome.
Introducing the New Orleans Caesars Superdome ⚜️
The Saints and Caesars Entertainment announce the formation of a 20-year, exclusive naming-rights partnership.
(via @Saints) pic.twitter.com/CEeZc5bha6
— FOX Sports: NFL (@NFLonFOX) July 26, 2021
As the only NFL team in Louisiana and the biggest pro sports team in the state, it can’t be understated just how massive Caesars’ deal with the Saints is. The sheer visibility Caesars will have at the Superdome will give the brand recognition unlike ever before in a city that’s not Las Vegas.
There will be Caesars signage all over the Superdome and that also means a huge opportunity for marketing and advertising Caesars Sportsbook. This will be a distinct and hefty advantage that the sportsbook will have in Louisiana and something that the likes of DraftKings and FanDuel will simply be unable to compete with.
The deal, rumored to be valued at roughly $138 million, didn’t come cheap for Caesars but it’s an investment in the Louisiana sports betting scene that will more than likely pay off.
Manning Family Joins Caesars Sportsbook Empire
In the search for great brand ambassadors in Louisiana, there are few better options than New Orleans’ own Peyton and Eli Manning.
That’s why Caesars Sportsbook decided to pull the trigger and bring Peyton and Eli, along with brother Cooper and father Archie, into their sports betting fold. Archie is already a bona fide Saints legend while Peyton and Eli are two of the most recognizable names in NFL football history—period.
Caesars Sportsbook has already put the Manning family to work and they recently appeared in a new commercial for the brand alongside Hollywood stars J.B. Smoove (as Caesar) and Halle Berry (as Cleo).
https://www.youtube.com/watch?v=1c6eri_BeNk
Given the Manning family’s deep routes in New Orleans, this appears to be yet another great move for Caesars as they look towards complete domination of the coveted Louisiana sports betting market.
Pre-Launch Offers for Caesars Sportsbook Louisiana and More Now Available
Between their massive Superdome deal and bringing the Mannings onboard as brand ambassadors, Caesars Sportsbook is going to be tough to stop in Louisiana. And they’ve made things even more interesting with a $100 free pre-launch bonus and more bonuses at launch offer that’s exclusive to Bayou State sports bettors.
Not to be outdone, DraftKings Sportsbook is bringing a to Louisiana and FanDuel Sportsbook also has a for people in the state as well. Meanwhile, BetMGM is upping the ante with a
Check out all the best pre-launch promos now available in Louisiana:
Best Online Louisiana Sportsbook Pre-Launch Promos
Here are all the best pre-launch Louisiana sportsbook promos.
| Best Louisiana Sportsbooks | Early Registration Promo Code | Promo Details |
|---|---|---|
| Caesars Sportsbook Louisiana | SBDIMERF | Get $100 Free for Signing Up + More Bonuses at Launch |
| FanDuel Sportsbook Louisiana | See Promo Details | |
| DraftKings Sportsbook Louisiana | See Promo Details | |
| BetMGM Louisiana | See Promo Details |
Make sure to check back in with SBD for more info on your favorite sportsbooks coming to Louisiana.
Following a sports journalism career with his work appearing in outlets like theScore, The Province, and VICE Sports, Patrick moved into the world of content marketing to bridge the gap between great writing and SEO success. He’s brought that same mindset to lead evergreen content efforts at SBD.
