Hollywood Casino Online To Remain As PENN Ends ESPN Bet in December
By Drew Ellis in Online Casino
Published:
Big news broke in the online sports betting world on Thursday morning, but it doesn’t appear it will have too much impact on a major online casino brand.
PENN Entertainment announced an early termination of its 10-year partnership with ESPN, putting an end to ESPN Bet starting Dec. 1 in states where the online sportsbook exists.
ESPN Bet will be rebranded to theScore Bet by PENN. However, PENN’s online casino brand, Hollywood Casino, will remain in operation as a standalone iGaming app.
Underperformance of ESPN Bet Leads to Split
Thursday was surprising news considering that PENN Entertainment and ESPN were just two years into a 10-year partnership.
However, both companies had the option to terminate the agreement after its third year if key market share performance thresholds were not met.
ESPN Bet struggled to find itself in the top of the US online sports betting market, hitting a market share nationwide that was below 5%.
This partnership coming apart follows PENN’s unsuccessful partnership with Bartstool Sports, which ended in 2023 as PENN made the move to ESPN.
While PENN now moves on to theScore Bet, ESPN announced a new media partnership with DraftKings, which will provide official odds to the sports network moving forward.
PENN Standing By Hollywood Casino
Despite the changes to its online sportsbook, PENN Entertainment will be holding firm with its standalone online casino, Hollywood Casino.
In a press release on the changes, CEO and President of PENN Entertainment Jay Snowden said:
“PENN’s iCasino forward approach has clear long-term alignment to our core business, which will focus on cross-sell opportunities across our ecosystem and enhanced connectivity to our 33-million-member PENN Play loyalty program. Our OSB offerings will continue to provide top of funnel acquisition and cross-sell opportunities for our Hollywood-branded iCasino, which will remain integrated into our OSB product in states where legal, in addition to serving as a standalone iCasino app.”
Hollywood Casino’s standalone online casino app is available currently in Michigan, New Jersey, Pennsylvania, and West Virginia.
Snowden noted that iCasino business improved 40% year-over-year in the third quarter of 2025, hitting its highest quarterly revenue mark to date.
Hollywood Casino Promo Code for November
Speaking of Hollywood Casino, the iGaming app has one of the best online casino bonus offers available right now.
Using Hollywood Casino promo code “SBDCASINO”, new users 21 and up can get $50 in bonus funds and 50 free spins by spending $5 at the online casino.
Must manually enter promo code SBDCASINO to claim offer.
This promo offer is strengthened by the fact that both bonuses carry just a 1x wagering requirement. That means any winnings from the bonus funds or the bonus spins will go directly to your account and be available for withdrawal.
Drew Ellis has decades of experience in media covering sports, gambling and general news. He has provided news coverage for online and retail casino developments across the US and around the globe.