The popularity of reality television seemingly knows no bounds. With the success of Ovation’s “The Fashion Fund,” it seems that the next venture for producers is to bring the public into the fashion game. (One hit show is worth at least 12 imitations, after all.)
Which fashion house will be the next to have its very own reality television show? We take a look at the odds:
House of Harlow – odds: 2/1
A decade has passed since Nicole Richie became a TMZ celebrity. Now, the reality show star has found fortune (she already had fame) with her massively successful fashion line House of Harlow 1960, not to mention Winter Kate, A Pea In the Pod, and The Nicole Richie Collection. Given Richie’s reality TV past, it’s not a matter of if, but when House of Harlow will get its own show.
Paper Crown – odds: 4/1
Known for her appearances on “Laguna Beach” and spin-off “The Hills, Lauren Conrad parlayed her celebrity into a business opportunity by forming her own fashion lines, including the fabulously successful Paper Crown. A jump from semi-scripted shows to reality television makes sense for the Laguna Beach native.
The Row – odds: 6/1
A reality show featuring Mary Kate and Ashley Olsen’s high-fashion label The Row seems like a no-brainer. The stylish twins are comfortable in front of the camera and there could be a cameo from Uncle Jesse, which would be sure to spike the ratings!
Billionaire Boys Club/Ice Cream Clothing – odds: 8/1
There was no bigger music star in 2013 than Pharrell Williams, whose smooth voice was heard on one hit song after another. Considering the singer/producer-turned-fashion designer hit it big (READ: added yet another revenue source) with Billionaire Boys Club/Ice Cream Clothing, a hip reality show keeping his name in the mainstream between record releases is good business.
Vera Wang – odds: 10/1
Back in 2009, Vera was shopping a reality show based on her life and career. Nothing came of it at the time, but clearly the interest is there on Wang’s part, and she has the name-recognition that networks are likely to take a chance on. Her dresses remain a red carpet staple – as Rosamund Pike showed at the Golden Globes – cementing her place in the fashion pantheon.
L.A.M.B. (Love Angel Music Baby) – odds: 20/1
A dark horse in the fashion house reality show race is Gwen Stefani’s L.A.M.B, which finds the No Doubt singer using her rock cred to spread a chic fashion sense. While Stefani seemingly craves her privacy, a reality show would be a certain boost to the bottom line of the established company that’s been around for a decade.
The moral of the story: the next fashion house-reality TV show is very much still in question, but we like the extant reality stars to be the next into the fray.
Happy watching, fashionistas!