Who Will be in Super Bowl Commercials? Odds for Sydney Sweeney, Timothée Chalamet, and Matt Damon
By Paul Lebowitz in Entertainment
Published:
- With Super Bowl LX looming, the galaxy is about to stop and focus on the inescapable show
- A fundamental part of the Super Bowl is the commercials, with the products and services inevitably taking a backseat to the megastars who appear in the ads
- Prediction markets offer options to weigh in on who will and will not appear in Super Bowl ads
Whereas it was once the epitome of Americana, the NFL has managed to expand into a global brand with its nonpareil marketing and saturation. Even those who haven’t the faintest clue about football, like Prince Akeem in “Coming to America” — “And in the end, the Giants triumphed by kicking an oblong ball made of pigskin through a big ‘H'” — will watch the event, if not fully comprehending the game.
The commercials are vital to the Big Game, and it’s not solely due to the revenue, which is substantial. It’s due to the cultural aspect that the NFL has managed to incorporate into the game itself, complete with extended breaks and a longer halftime to accommodate it.
Viewership is increasing every single year. That’s due, in part, to the marketing. But it’s also connected to the increased number of ways people can watch through streaming and tune in wherever they are and whatever they’re doing across the planet.
Last year, the Super Bowl set a record for viewers at just shy of 128 million. It’s also customary for people to turn the game on just to watch the halftime show, as the numbers generally spike by another 6 million or so. Any company or brand will have its name recognition exponentially increase because there are so many eyeballs on the Super Bowl. Star power and clever narratives within the ads create attention within the attention, spark social media sharing, and boost the investment even further. And those who are thinking about investing through prediction markets can also benefit.
Which Celebrities will Feature in Super Bowl Ads?
The most recognizable names who have been in past Super Bowl ads are listed. Those who want to make an “easy” investment like buying stock in Coca Cola or Disney, can do so by picking Ben Affleck. He’s as close as it gets to a guarantee to appear, barring a catastrophic “pull the ad!!!” scandal from now to game time.
There’s former Seahawks star Marshawn Lynch, who has done a 180 from his playing career when he outright refused to speak to the media beyond. Remember? “I’m just here so I don’t get fined.”
Beast Mode (Marshawn Lynch), like Affleck, is in the mid-90% range.
Snoop Dogg is not just a pop culture icon. He’s also involved in the NFL with his Snoop Youth Football League and producing players who ended up in the NFL, like C.J. Stroud and Romeo Doubs. He is currently in the mid-70s to appear in a Super Bowl ad. Others in the Snoop Dogg category are Tom Brady and Kevin Hart.
Down the line are actors Timothée Chalamet and Morgan Freeman.
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Speculating on Celebrities Appearing in Commercials During the Super Bowl
Picking Affleck or Lynch seems like an easy win given the odds. But those at a lesser percentage have greater nuance. So who might or might not appear?
Matt Damon
Damon has been in Super Bowl ads in the past, as you may have heard.
Fortune certainly does favor the brave.
His crypto ad has become a meme. But since he was reading copy like he was performing in a film that he didn’t write, is it fair to blame him? He’s not a genius like Will Hunting. That’s been pretty much established. Nor is he Tom Ripley. He was never stranded on Mars.
Given the tongue-in-cheek nature of many of the ads in taking people who’ve had controversies in their past (see Lohan, Lindsay), it’s possible that Damon might pop up in an ad that takes advantage of the phrase for an entirely different product. There’s value there.
Morgan Freeman
Morgan Freeman could read the California building codes from start to finish, and people would sit in rapt attention at the dulcet tone of his voice.
He’s narrating the upcoming Steven Spielberg dinosaur documentary.
The actor will be 89 in June, but he’s still working. He’s at around 70% to be in an ad during the Big Game, but given his popularity and the positive perception as an American treasure, advertisers flock to him and offer him a lot of money for his services.
Serena Williams
The tennis legend has been a frequent presence during sporting events, advocating weight loss shots and other offerings for people to try and improve their health and wellness. Since she’s so recognizable and apparently has a positive rating from viewers, she is a likely presence during a Super Bowl commercial.
Kevin Hart
Hart does gambling ads. It’s the Super Bowl.
People can gamble on anything and everything during the game.
Do the math.
Still, oddsmakers don’t see him as a guaranteed spokesperson.
Sydney Sweeney
The actress has been controversial with her “good jeans” ad, through no fault of her own, and what was probably professional protestors and complainers actively looking for something to gain social media cred.
Advertisers sometimes like to poke the bear, as it were. Another ad with Sweeney would certainly do it.
Plus, she attracts a demographic — men — that advertisers love to cultivate. Her percentages are fluctuating in real time. But there could be an opening to profit when keeping a close eye on the markets.
Paul Lebowitz is a novelist, columnist, social commentator, and the author of eight published books on baseball – one novel and seven baseball guide/previews. He covers sports, politics, and pop culture. Paul graduated from Hunter College with a degree in English. He lives in New York City.
