Amazon Not Opening Sportsbook, But Here’s What New MLSE Deal Means
By Robert Linnehan in Sports Betting News
Updated: February 25, 2022 at 6:33 am ESTPublished:
- Maple Leaf Sports & Entertainment (MLSE) agrees to partnership with Amazon Web Services (AWS)
- MLSE will use AWS artificial intelligence and machine learning to support MLSE teams and business
- Partnership will work to enhance Canadian fan experiences through free-to-play gaming and future sports betting opportunities
Maple Leaf Sports and Entertainment (MLSE) announced a partnership with Amazon Web Services (AWS) earlier this week. MLSE selected AWS as its official cloud provider, its official provider of artificial intelligence, machine learning, and deep learning cloud services to support MLSE teams and business.
Amazon’s technology will also be used to enhance Canadian fan experiences through free-to-play gaming and future Canada sports betting opportunities, according to a press release.
No Planned Amazon Sportsbook in Canada
Future sports betting opportunities likely does not mean Amazon or MLSE is planning to open its own sportsbook. The partnership could allow for existing sportsbooks to provide new and enhanced experiences for its customers, MLSE Manager of Corporate Communications Charzie Abendanio told Sports Betting Dime.Â
“The partnership will work on enhancing fan experiences. this will includes areas such as: mixed reality and advanced analytics, that has an intersection with free-to-play gaming and sports betting in the future,” she said.
Teams under the MLSE umbrella include the Toronto Raptors, Toronto Maple Leafs, Toronto Argonauts, and Toronto FC. The company plans to use Amazon’s artificial intelligence and machine learning capabilities to process video and data streams in real time, effectively improving in-game decisions for its teams.
MLSE also plans to use augmented reality and virtual reality applications through Amazon Kinesis to power its “game within the game” digital experience for fans. Fans will be able to track their favorite players and access game insights in real time, according to a press release.
Look For These Canadian Online Sportsbooks Coming Soon
As Ontario prepares to welcome private sportsbooks into its provincial borders come April 4, 2022, there are plenty of sports betting apps expected to make a big splash in the Great White North.
Canadian Sports Betting Apps Expected on April 4, 2022
| Sportsbook Apps To Launch in Canada | Expected Province Approval | Expected Launch Date |
|---|---|---|
| FanDuel Sportsbook Canada | ON | April 4, 2022 |
| DraftKings Sportsbook Canada | ON | April 4, 2022 |
| BetMGM Canada | ON | April 4, 2022 |
| Caesars Sportsbook Canada | ON | April 4, 2022 |
| theScore Bet Canada | ON | April 4, 2022 |
| PointsBet Canada | ON | April 4, 2022 |
| BetRivers Canada | ON | April 4, 2022 |
| Hard Rock Canada | ON | April 4, 2022 |
There additional Canadian brands, such as NordStar Capital, that also plan to open their own sportsbooks in the coming months as the Ontario sports betting market opens up in April.
For the latest news and updates on Canada sports betting and the upcoming launch of private sportsbooks in Ontario, keep it locked to SBD for everything you need to know.
Regulatory Writer and Editor
Rob covers all regulatory developments in online gambling. He specializes in US sports betting news along with casino regulation news as one of the most trusted sources in the country.
