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How Much Money Will Be Bet On Super Bowl 2023?

Mitchell South

by Mitchell South in Sports Betting News

Feb 2, 2023 · 7:35 AM PST

Kansas City Chiefs QB Patrick Mahomes running with football
Kansas City Chiefs quarterback Patrick Mahomes (15) scrambles in the first quarter of the AFC championship NFL game between the Cincinnati Bengals and the Kansas City Chiefs, Sunday, Jan. 29, 2023, at Arrowhead Stadium in Kansas City, Mo. The Chiefs led 13-6 at halftime. Cincinnati Bengals At Kansas City Chiefs Afc Championship Jan 29 163
  • Super Bowl 57 is expected to drive record levels of legal sports betting volume
  • New states with sports betting like Kansas, Maryland, and Ohio will boost the Super Bowl betting handle
  • See how much money could be wagered on the Super Bowl before it kicks off February 12, 2023

Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles is set for Sunday, Feb. 12, 2023. The big game kicks off from State Farm Stadium in Glendale, AZ, and as the first state with legal sports betting to host the Super Bowl, Arizona could drive the largest Super Bowl betting volume on record.

Mix in the fact that states like Kansas, Maryland, and Ohio launched online sports betting in time for Super Bowl 57, and it’s no wonder more money than ever is expected on the championship game this year.

Let’s look at legal sports betting figures from the past five years and investigate how much money will be bet on the Super Bowl in 2023.

Record Betting Handle Expected for Super Bowl 57

Last year, the American Gaming Association (AGA) estimated 31.4 million Americans would wager $7.61 billion on the Super Bowl across all sports betting sites, including offshore sportsbooks. In 2023, the AGA reported an expected 50.4 million adults will wager $16 billion on Super Bowl LVII, doubling last year’s record. But what about legal sports betting specifically?

Nevada was the only state with legalized sports betting available for the Super Bowl up until 2019. As more states have come online, the legal sports betting handle for the Super Bowl has increased significantly year over year.

With more states legalizing sports betting this past year, there could easily be between $800 million and $1 billion wagered legally on the Super Bowl in 2023.

2023 Super Bowl legal betting handle projection red bar graph

Looking at the infographic above, you can see that legal sports betting volume on the Super Bowl increases exponentially as more states go online. These figures remained relatively flat prior to 2019 while Nevada was the only state with legal Super Bowl betting access.

The Arizona sports betting market will be the first state with legal wagering to host a Super Bowl. Local residents and anyone visiting from out of town will be able to claim Super Bowl betting promos for betting on the big game.

The excitement surrounding this Super Bowl paired with the availability of legal sports betting in-state for the first time should pump betting volume to new heights. Recent launches of online sports betting in key markets should help push these figures close to $1 billion as well.

More States With Legal Sports Betting Boost Super Bowl Figures

A handful of new states with legal US betting sites have gone online in the past few months, with some of the biggest markets in the country launching just in time for Super Bowl 57.

Three key US states launched online sports betting in late 2022/early 2023, giving these markets the opportunity to wager on the championship game through NFL betting apps for the first time:

Kansas sports bettors will be particularly excited to wager on this year’s Super Bowl with the Chiefs reaching the finals for the third time in four years. This is the first Super Bowl bettors in the Sunflower State can wager on legally, so there’s bound to be a ton of action on their neighbors in Missouri.

The Baltimore Ravens failed to make it out of the Wild Card round this year, but Maryland sports bettors will be eager to place their bets on the big game this year. The Maryland Lottery and Gaming Control Agency reported $497.1 million in total wagers through December 2022, the state’s first full month with online sports betting.

As for Ohio, the Buckeye State is off to one of the fastest mobile sports betting starts in US history. Ohio recorded 11.3 million geolocation transactions and approximately 784,000 unique sportsbook accounts created over one weekend when sports betting launched on Jan. 1. Breaking geolocation transaction records previously set by New York, the Ohio sports betting market has quickly become the largest in the country just weeks before Super Bowl 57.

Having these new markets online for the Super Bowl could easily push the legal betting handle on the big game past $1 billion in 2023.

Super Bowl 57 Chiefs vs. Eagles Kicks Off Feb. 12

The AFC and NFC Conference Champions are set for a clash of titans on Sunday, Feb. 12, as the Kansas City Chiefs take on the Philadelphia Eagles at State Farm Stadium in Glendale, AZ.

The Chiefs will be looking to win their second Vince Lombardi Trophy in four years, while the Eagles will attempt to win their second championship title in franchise history. Pitting two teams with some of the most passionate fanbases in sports against each other, this matchup will encourage sports bettors around the country to wager from the comfort of Super Bowl Sunday parties.

Downloading and signing up with some of the most reliable Super Bowl betting apps is the best way to get closer to all the action in the big game. You can’t go wrong wagering on the Chiefs vs. Eagles Super Bowl if you’re betting responsibly.

We’re looking forward to seeing the numbers roll in once betting handle figures are released in the weeks following the game. There’s good reason to believe the US market will break $1 billion in legal sports betting volume on this game alone.

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