Upcoming Match-ups
  • Instagram has become the preferred social media platform for sports betting handicappers
  • We have tracked down the five of the most influential/popular Instagram sports betting accounts
  • But remember, followers ≠ expertise

Instagram has become uber-popular with high-profile sports bettors, and for good reason. Instagram is the perfect medium for posting glamorous pictures of the biggest events and fattest stacks of cash, which is what every aspiring gambler dreams about.

You won’t find a lot of hardcore analytics experts on Instagram, but you will find a litany of amusing sports betting accounts. As long as you remember not to take what they say as gospel, they can be an entertaining addition to your own sports betting lifestyle.

5. @KellyInVegas a.k.a. Kelly Stewart

With over 11,000 followers, Kelly Stewart’s brand is still growing. With the way she has paired her glamorous Sin City sports betting lifestyle with an entertaining Instagram account, it’s sure to keep trending up.

Stewart first gained popularity after hitting a longshot, three-team NFL parlay circa 2013. When photos and videos of her started circulating thereafter, the public became intensely interested in this objectively attractive woman with a sports betting acumen.

Why? Let’s just say “objectively attractive woman” isn’t the most common descriptor of a successful sports bettor.

Stewart makes no bones about using her sex appeal to reel in followers, but she also seems to recognize that a shiny veneer will only get you so far.

From football to baseball to basketball, she can talk Xs and Os, and she puts obvious time and effort into her picks and plays.

4. @lockitinonfs1

“Lock It In” is the first cable TV show dedicated to sports betting, and it’s created an Instagram account to go with its picks-based programming. It only has 6,000 followers so far, but that is going to keep going up and up as the show, itself, gains popularity.

It features big personalities, like The Ringer’s Cousin Sal (who also hosts the Against All Odds podcast), plus Clay Travis and Todd Fuhrman of Fox Sports.

 

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🚨🚨UPSET ALERT🚨🚨 Who should be on upset alert today?

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Thanks largely to the presence of Fuhrman, this is actually one Instagram account on this list that has a numbers guy to rely on.

3. @VIPSportsLV a.k.a. Steve Stevens

If you’re put off by brash personae and overconfidence, Steve Stevens’ @VIPSportsLasVegas Instagram account and podcast are not for you. Evidently, it’s not an issue for a lot of people seeing that the longtime sports bettor and advisor has nearly 100,000 Instagram followers. Self-described as “third generation born and raised in Vegas,” Stevens is one part sports betting consultant and one part hotheaded travel agent.

He spends part of his time visiting and reviewing the various sportsbooks in Las Vegas, in addition to providing information like best bets.

Stevens’ website has a fun gimmick on the front page, offering a free pick if you enter your phone number.

Before you ask, of course we did!

2. @BigRobStyle a.k.a. Rob Gorodetsky

“It’s not just gambling. It’s a lifestyle,” he says in USA Today’s feature on Rob Gorodetsky, who goes by @BigRobStyle on Instagram.

Gorodetsky isn’t an analytics junky, he largely bets on gut instinct. According to that same USA Today story, his betting tactics “look more like performance art than the statistical analysis used by most savvy sports gamblers.”

That’s part of what makes @BigRobStyle such an entertaining follow. He’s garnered 143,000 followers with photos from the biggest sporting events …

… the most popular celebrities …

… and the most lucrative bet slips.

1. @BarstoolGambling

Immediately upon arriving at @BarstoolGambling’s Instagram account, you will be able to tell that this is not a tout to be taken too seriously: “Rule number 1 of gambling, always bet the over. Rule number 2, if a mascot dies the week of a big game, it’s an automatic mortal lock.”

But that’s completely in keeping with the Barstool’s overarching corporate persona. Dave Portnoy’s Massachusetts-based sports website flourished thanks to a general “ahh-go-f***-yourself” attitude towards everything aside from the Patriots.

With 122,000 followers, people seem to love watching Portnoy, Big Cat, Marty Mush, and the rest of the Barstool Crew hilariously overreact to watching their picks (generally losses) playout in real-time.

 

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Auburn -6

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We have a feeling that half of the @BarstoolGambling followers actually hate Portnoy and only follow the account to see him lose money. Speaking of that, if you’re interested in the biggest losers in sports betting history and other little-known stories within the industry, check out our articles of interest section.
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Sascha has been a Number Cruncher, Editor, and Lead Oddsmaker for SBD for over four years, specializing in football, baseball, hockey, and basketball. He has been featured on USA Today's Draft Wire, Fansided, Chicago Tribune, Newsweek, and numerous additional local and national publications.