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Data Shows 2022 NFL Season Could Be Record Breaking

Robert Linnehan

by Robert Linnehan in Sports Betting News

Sep 12, 2022 · 12:50 PM PDT

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Jan 9, 2022; Tampa, Florida, USA;Tampa Bay Buccaneers quarterback Tom Brady (12) calls a play against the Carolina Panthers during the first half at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports
  • According to GeoComply, log-ins are already up 71% from 2021 NFL Week 1
  • Over 100 million log-ins recorded during NFL Week 1
  • New York led the way with more than 15 million log-ins

Football is king, but NFL betting apps could be bigger this year than most have expected.

According to GeoComply, a geolocation and fraud service specialist company, geolocation checks jumped up more than 71% nationally during the opening weekend of the 2022 NFL season when compared with the 2021 NFL opening weekend.

NFL Sports Betting is King

Data for the NFL opening weekend was collected from Thursday, Sept. 8, through midnight EST on Sunday, Sept. 11, throughout the country. A record 103.1 million geolocation checks were recorded over the NFL’s Week 1 games, up from just 60.1 million in the opening weekend of the 2021 season.

GeoComply is the geolocation supplier for almost 100% of the country’s online sports betting operators, so its statistics provide a reliable overview and insight into the state of the industry.

“Our data indicates 71.5 percent growth from this same period last year. Clearly an unbelievable start to the NFL season,” said Anna Sainsbury, GeoComply’s Chief Executive Officer, in a press release. “The growth of legal betting suggests that Americans are ditching offshore sportsbooks for regulated options in their home states. This is exactly the outcome legislators and regulators looked to achieve through legalization as they now protect consumers and increase tax revenues.”

New York’s Big First Weekend

Of the 103.1 million geolocation checks, 15.7 million came from the New York sports betting market, good for 15.3% of the nation’s total.

New York was closely followed by Pennsylvania with 15.3 million geolocation checks, or 15.3% of the total market. New Jersey was third at 13.1%, Michigan at 9.4% and Illinois at 7.8% to round out the top five states in the country. Here are the rest of the legalized state totals:

  • Arizona: 7%
  • Virginia: 5.9%
  • Indiana: 4.6%
  • Tennessee: 4.5%
  • Kansas: 3.5%
  • All other states: 14.1%

“New York continues its reign as ‘King of the Hill’ with 15.3 percent market share for US betting, but we are also seeing strong growth across the country,” said Sainsbury.

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