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ESPN BET Now An Official Sports Betting Partner of the NHL

Robert Linnehan

by Robert Linnehan in Sports Betting News

Updated Nov 29, 2023 · 12:34 PM PST

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  • PENN Entertainment today announced a sports betting partnership with the NHL
  • ESPN BET and theScore Bet will now be official sports betting partners of the NHL
  • The partnership provides PENN with IP rights and media and marketing integrations across NHL programming

PENN Entertainment announced today an extensive partnership with the NHL that will see ESPN BET and theScore Bet become official sports betting partners of the league.

The partnership will begin immediately and ESPN BET will be an official sports betting partner of the NHL in the U.S., while theScore Bet will be an official sports betting partner of the league in Canada.

The agreement will span the NHL regular season, Stanley Cup playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series, and the 2024 NHL All-Star weekend.

Media and IP Entitlements

As part of the partnership, ESPN BET and theScore Bet will have access to a number of entitlements, including IP rights, and media and marketing integrations across NHL programming.

“There’s definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment,” said Jason Jazayeri, NHL Vice President, Business Development, in a press release. “From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership. The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN BET in the U.S. and theScore Bet in Ontario to engage our passionate fan base.”

ESPN BET launched two weeks ago across 17 states.

PENN  secured the exclusive rights in August to the ESPN BET trademark for online sports betting in the U.S. for an initial 10-year term which may be extended for an additional 10 years upon mutual agreement. PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase 31.8 million PENN common  shares.

“The recent launch of ESPN BET in the U.S. is extremely exciting and we’re thrilled to collaborate with the NHL to help market our new sports betting experience,” said Aubrey Levy, Senior Vice President, Marketing and Content, Penn Interactive, in a release. “Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”

ESPN BET Live Across 17 State

ESPN BET is now live in the following states:

  • Arizona
  • Colorado
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maryland
  • Massachusetts
  • Michigan
  • New Jersey
  • Ohio
  • Pennsylvania
  • Tennessee
  • Virginia
  • West Virginia
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