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Over 100 Million Online Betting Transactions Recorded for Super Bowl According to GeoComply

Robert Linnehan

by Robert Linnehan in Sports Betting News

Updated Feb 13, 2023 · 7:46 AM PST

Travis Kelce touchdown celebration
Kansas City Chiefs tight end Travis Kelce (87) celebrates a touchdown catch in the second quarter of the AFC championship NFL game between the Cincinnati Bengals and the Kansas City Chiefs, Sunday, Jan. 29, 2023, at Arrowhead Stadium in Kansas City, Mo. The Chiefs led 13-6 at halftime. Cincinnati Bengals At Kansas City Chiefs Afc Championship Jan 29 055
  • The Super Bowl saw more than 100 million geolocation checks across 23 U.S. States and D.C.
  • It was a 25% increase from last year’s Super Bowl. 
  • GeoComply processes geolocation checks to verify online sports bettors’ locations.

Super Bowl LVII saw a nearly 25% increase in Super Bowl online betting transactions, according to GeoComply, a company that processes geolocation checks to verify online sports bettors’ locations.

GeoComply conducted 100 million geolocation checks on Saturday until the conclusion of Super Bowl LVII on Sunday night, a 25% increase from last year’s Super Bowl weekend.

“Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person,” GeoComply Co-Found and CEO Anna Sainsbury said in a press release.

New York Leads the Way

GeoComply reported 11.83 million geolocation transactions in Pennsylvania, an increase of 15.1% from last year’s rate. The state saw 793,073 unique registered accounts over the weekend, a 15.9% increase from the 2022 Super Bowl.

Missouri does not currently have legalized sports betting, but nearby Kansas legalized in September 2022. Kansas reported 2.1 million geolocation transactions and saw 180,482 unique accounts registered over Super Bowl weekend.

Arizona, home to the Super Bowl, reported 6.1 million geolocation transactions and saw 387,170 unique accounts registered for the game. GeoComply recorded over 100,000 geolocation checks from mobile phones on Arizona-regulated online sportsbook in and around State Farm Stadium in Glendale.

But New York led all states this weekend in activity, according to the company, which isn’t much of a surprise as New York has dominated the sports betting market since launching online sports betting in January 2022. New York reported 13.9 million geolocation transactions over the weekend and saw 851,000 uniquely registered accounts.

Surprisingly, Ohio had the most newly registered accounts over the weekend, with more than 1.1 million.

Missourians Attempted to Bet All Weekend

Despite sports betting being illegal in Missouri, home of the Kansas City Chiefs, it didn’t stop state residents from trying to access online sports betting operators and place wagers. More than 250,000 Missouri residents attempted to access online sportsbooks over the weekend and were blocked from betting.

Perhaps next year residents of the Show-Me State will be able to wager legally from their own homes. There are currently four bill being debated by state lawmakers in this year’s legislative session to legalize retail and online sports betting.

Last week, Rep. Dan Houx (R-54) and Rep. Phil Christofanelli (R-106) presented identical sports betting bills to the state’s Emerging Issues committee. The Representatives gave brief testimony for bills HB 556 and HB 581, both of which will legalize retail and online sports betting for state casinos and Missouri professional sports franchises.

The bills have the backing of every Missouri professional sports franchise and most of the state casinos.

If approved, the legislation will allow Missouri casinos to partner with up to three sports betting operators and professional sports franchises the ability to partner with up to one operator. In-person sports betting will only be available at state casinos.

Additionally, Sen. Denny Hoskins (R-21) and Sen. Tony Luetkemeyer (R-34) both pre-filed sports betting bills seeking to legalize retail and online sports betting in the state.

Hoskins’ bill (SB 1) seeks to legalize both retail and online sports betting, but also includes the legalization of video lottery terminals (VLTs) throughout the state.

Luetkemeyer’s bill (SB 30) will also legalize online and retail sports betting in the state, but does not include a VLT element. Luetkemeyer’s bill sets the sports betting tax rate at 10% of adjusted gross gaming revenue.

Missouri casinos, under SB 30, may conduct retails sports betting with up to three individually branded interactive sports betting platforms. It may conduct online sports betting with up to one interactive sports wagering platform.

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