Music Odds: How High Will T-Swift’s “Reputation” Fly?

Taylor Swift’s “Look What You Made Me Do” has stopped “Despacito” in its tracks, denying the Latin hit from breaking the all-time record for most weeks at the top the Billboard Hot 100. Along with claiming the top Hot-100 spot, “Look” also shattered a handful of streaming records across multiple platforms.

The hit is just the first taste of Swift’s upcoming album, Reputation, which is scheduled for release on November 10th. With one no. 1 hit already under its belt, Reputation looks ready to sweep the charts. Can Swift’s sixth studio album out-perform her last album, 1989, which debuted at no. 1 on the Billboard 200 and won the Grammy for Album of the Year?

TAYLOR SWIFT’S REPUTATION

OVER/UNDER WEEKS “LOOK WHAT YOU MADE ME DO” IS NO. 1 ON BILLBOARD HOT 100: 5.5

After 16 weeks on top of the Billboard Hot 100 (and just one week shy of the all-time record), “Despacito” dropped the no. 1 spot to  “Look What You Made Me Do.” Before that, Ed Sheeran dominated for 11 consecutive weeks with “Shape of You.”

“Look” likely won’t reign as long, but that’s not necessarily bad news for TayTay because her biggest competition will likely come from herself and the follow-up singles from Reputation.  

ODDS “ARE YOU READY FOR IT?” TOPS BILLBOARD HOT 100: 2/1

Released on Sunday (September 3rd), “Are You Ready for It?” is the latest track from Reputation to drop. The song has been well-received so far. However, it hasn’t received nearly as much attention as “Look” and was released too soon for it to make its own mark at the zenith of the charts. 

ODDS REPUTATION REACHES NO. 1 ON BILLBOARD 200: 1/3

Her last album, 1989, debuted at number one on the Billboard 200 and spent a total of three weeks on top before being ousted by One Direction’s Four. Despite (or perhaps because of) her long hiatus, Tay-Tay is only getting bigger, so there’s a pretty good chance Reputation will also debut on top.

OVER/UNDER WEEKS REPUTATION IS NO. 1 ON BILLBOARD 200: 5.5 weeks

If the numbers behind  “Look What You Made Me Do” is any predictor of Reputation’s success, then we’re in for a wild ride. 1989 was a hit back in 2014, and Swift’s fan base and done nothing but grow ever since.

OVER/UNDER NO. 1 SONGS FROM REPUTATION ON BILLBOARD HOT 100: 3.5

Three songs from 1989 reached the top of the US Billboard Hot 100 — “Shake It Off,” “Blank Space,” and “Bad Blood.” Before that, Red’s “We Are Never Ever Getting Back Together” was her only number one song. Reputation already has a number one hit and could potentially have two by the end of the week. Given the current musical climate and Swift’s ubiquity in the celeb-news world, Reputation should do at least as well as 1989.