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Can Bally Bet Hold Its Own in Heavyweight NY Sports Betting Market?

Mitchell South

by Mitchell South in Sports Betting News

Dec 10, 2021 · 1:30 PM PST

Bally Sports and Spalding logos on bottom of basketball net
Apr 8, 2021; Dallas, Texas, USA; A view of the Spalding logo and the Bally Sports logo before the game between the Dallas Mavericks and the Milwaukee Bucks at the American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports
  • Bally Bet was one of the first nine sportsbooks to receive an online sports betting license in New York
  • Owned and operated by the legendary Bally’s Corporation, Bally Bet New York is set to make a splash in this emerging market
  • Bally Bet New York and other online NY sportsbooks are launching soon

The Bally Bet sportsbook is a brand that’s familiar to some and unheard of to others, but this acclaimed platform will soon be a household name in the New York online sports betting market.

As the sports betting platform of the Bally’s Corporation brand, Bally Bet New York will bring a wealth of experience to sports bettors in the Empire State. There should be no doubting Bally Bet’s ability to compete with other sportsbooks when mobile New York sports betting launches in the coming weeks.

Here’s why Bally Bet New York will be a go-to choice for many NY sports bettors.

A Powerful Sportsbook Platform Backed by a Renowned Betting Company

Bally’s Corporation was founded in 2004, and even though they’re relatively new to the US betting scene, Bally Bet has quickly grown into a popular choice for sports bettors.

They’re starting to make a name for themselves in the US sports betting market. One example of this is their official sports betting partnership with the NHL, signed in February 2021.

Bally Bet is only operating in three US states right now, but that’s quickly changing as they rapidly grow into new markets.

Bally Bet States

While the Bally Bet sportsbook is currently only operating in Colorado, Iowa, and Virginia, they’re quickly expanding into emerging markets like New York.

Bally’s Corporation operates 14 casinos across 10 states, and while none of them are in New York, that shouldn’t slow them down when mobile New York sports betting gets underway. The launch of mobile sports betting is going to be a total gamechanger for wagering in the Empire State, and Bally Bet has one of the best platforms in the industry thanks to their Bet.Works technology.

Bet.Works and the Bally Bet Mobile App

The Bet.Works platform was acquired by Bally’s Corporation for $125 million in November 2020. Bet.Works features proprietary technology that makes the Bally Bet mobile sportsbook app one of the most reliable on the market.

The Bally Bet mobile app is available for Android and iOS, and it’s going to be a big factor in helping Bally Bet compete in the emerging NY sports betting market. Combine that with the huge new customer promos available from Bally Bet, and there’s little doubt New Yorkers will be flocking to register with this premier sportsbook.

Bally Bet Sign-Up Promos

Bally Bet New York is expected to offer their two most lucrative promos to customers registering with the sportsbook:

  • $100 Free Bet Promo
  • $550 Risk-Free First Bet

The $100 free bet promo will automatically be added to your account when you sign up with Bally Bet. Then, place your first bet, and if it happens to lose Bally Bet will refund you with site credit up to $550.

These promos are going to be very competitive in the online New York sports betting market. DraftKings New York will bring their $1,050 in welcome promos, FanDuel New York is expected to launch with their $1,000 risk-free bet promo, and BetMGM New York will match that with their own $1,000 risk-free bet promo.

New customers can easily unlock these promos by completing the registration process with Bally Bet New York when it becomes available.

Bally Bet New York and Other New York Betting Sites Ready to Launch

The Bally Bet sportsbook was one of nine betting sites to receive the first online sports betting licenses from the New York State Gaming Commission. They’re expected to go-live on day one of mobile NY wagering, and many New Yorkers are expected to download the Bally Bet app to check out everything they have to offer.

The other licensed online New York sportsbooks include:

Online New York Sportsbooks

New York Online Sportsbooks Launch Date
FanDuel Sportsbook New York Q4 2021 / Q1 2022
DraftKings Sportsbook New York Q4 2021 / Q1 2022
BetMGM New York Q4 2021 / Q1 2022
Caesars Sportsbook New York Q4 2021 / Q1 2022
PointsBet New York Q4 2021 / Q1 2022
WynnBET New York Q4 2021 / Q1 2022
BetRivers New York Q4 2021 / Q1 2022
Empire Resort Q4 2021 / Q1 2022

While an official launch date is yet to be determined, each of these sportsbooks are expected to go-live on the first day of online New York sports betting.

This list may grow larger in the future, as more sportsbooks are eager to receive a license and launch their betting sites in this massive market. Either way, Bally Bet is expected to be extremely competitive amongst New York sportsbooks.

Online New York Sports Betting Will Be Available Soon

Anyone looking to download the Bally Bet app in New York won’t have to wait much longer.

Online New York sports betting is anticipated to launch in time for the NFL playoffs and Super Bowl LVI. There’s a chance it could go online before the end of the year, although no official launch date has been announced at this time.

Keep it locked in with Sports Betting Dime for all the latest news and analysis surrounding the launch of mobile New York sports betting.

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