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These 4 Sportsbooks Could Still Make a Big New York Splash in 2022

Patrick Cwiklinski

by Patrick Cwiklinski in Sports Betting News

Updated Dec 9, 2021 · 11:00 AM PST

dave portnoy new york sports betting
Barstool Sports founder David Portnoy walks towards the pagoda before the start of Carb Day practice, Friday, May 28, 2021, at Indianapolis Motor Speedway. Lawrence St Sign

With the upcoming New online York sports betting launch just around the corner, the table is set for nine approved online sportsbooks to open up shop in the Empire State—but could there be more on the way?

Just because certain sportsbooks missed out on their first crack at New York state sports betting approval doesn’t mean they won’t get another shot in the near future post-launch. To get a better sense of the online sportsbooks that could potentially still launch in New York next year, let’s take a closer look at some of the prime candidates.

1. Fanatics Sportsbook

Sports retail titan Fanatics has been teasing its foray into the online sports betting market for a little while now. As recently as September, the apparel brand was reportedly in talks to potentially purchase Rush Street Interactive or Betsson.

A month earlier, in August, hip-hop mogul Jay-Z joined the Fanatics fold as an investor and vice chairman. The goal was to get one of the coveted New York sports betting licenses. While Jay-Z and Fanatics were left out of the first round of online sportsbook approvals in New York, they’re certainly going to be a sportsbook to watch over the coming months.

Fanatics is valued at $18 billion and run by CEO Michael Rubin, who is also co-owner of the NBA’s Philadelphia 76ers. Once Fanatics officially gets their sportsbook off the ground, which is looking to be the case sooner rather than later, it likely won’t be long until they’re going to try their luck at another New York sports betting license bid.

2. Barstool Sportsbook

When Barstool Sportsbook was turned away from receiving a New York sports betting license for launch day, there were many who were left scratching their heads.

On paper, Barstool Sportsbook New York makes a lot of sense. The Barstool Sports headquarters are located in New York and company founder Dave Portnoy (also known as “El Pres”) is a staple in the city too. Backed by the powerful Penn National Gaming machine, Barstool Sportsbook has built a very loyal audience of “Stoolies” dedicated to the sports betting brand.

If Barstool Sportsbook does land approval for a sports betting license in New York in 2022, it could be huge for Portnoy and company. Given the geographical ties between Bartsool and New York, many sports bettors in the state are already familiar with the brand and it would likely become a top choice among the likes of DraftKings and FanDuel.

3. bet365

Out of all the online sportsbooks that applied for a New York sports betting license but didn’t get one—bet365 came the closest.

The UK-based sportsbook made it to the final round, only to be cut at the last moment. That cut, however, could set the stage for bet365 to join the New York online sports betting market in 2022. Founded in 2000, the sports betting brand has been a staple in England for years now and their big market experience in cities like London could translate well to the bright lights of New York City.

Bet365 might not have the big North American name appeal of some of the other sportsbooks on this list, but they are most certainly a force to be reckoned with.

4. FOX Bet

Another well-known sportsbook backed by a sports media giant, FOX Bet’s close ties with FOX Sports make them a prime candidate to enter the New York online sports betting market in the very near future.

With their headquarters in New Jersey, there’s no doubt FOX Bet is keeping its hand on the pulse of all things sports betting New York. Though they were unable to secure a sports betting license for launch day, FOX Bet could very well be on the map sometime in 2022.

What NY Online Sportsbooks Are Set to Launch?

While we await whether the likes of Fanatics Sportsbook, Barstool Sportsbook, bet365, and FOX Bet will join the New York sports betting fray, there are nine online sportsbooks that we know are coming to the Empire State.


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DraftKings will be coming to the state and likely with their excellent $1,050 Sign-Up Offer in tow. Meanwhile FanDuel Sportsbook will probably have their Risk-Free Bet up to $1,000 in New York as well. They’re not to be outdone by BetMGM and their $1,000 Risk-Free Bet Sign Up Offer.

Online Sportsbook Apps Launching in New York

Sportsbook Apps To Launch in New York Expected Launch Date
FanDuel Sportsbook New York Q4 2021
DraftKings Sportsbook New York Q4 2021
BetMGM New York Q4 2021
Bally Bet New York Q4 2021
Caesars Sportsbook New York Q4 2021
PointsBet New York Q4 2021
WynnBET New York Q4 2021
BetRivers New York Q4 2021
Empire Resort Q4 2021

For more news and information about the New York sports betting launch, make sure you keep it locked to SBD.

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