BetMGM To Sponsor New “The Price Is Right” Game For Show’s 54th Season

One of the biggest names in online gambling is pairing with one of the biggest game shows in television history.

BetMGM is partnering with Fremantle to create a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. The game will be called “The Lion’s Share,” with BetMGM as its sponsor during the show’s 54^th season of operation.

This mark’s the first custom-branded game in the history of “The Price is Right,” and it will debut on Monday, Sept. 22 when the new season begins on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand,” BetMGM Chief Revenue Office Matt Prevost said in a press release. “The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.”

How BetMGM’s “The Lion’s Share” will work

This new pricing game will be the first added to “The Price is Right,” since 2021. It was created through a partnership between the online gambling operator and Fremantle.

Contestants of the game will have an opportunity to win up to $500,000 in cash, cars, trips, and other prizes.

The game begins by having players judge if the listed prices of everyday items are correct. Each right answer will earn them a ball. They will do this five times, for a maximum of five balls.

Contestants then step into a wind tunnel to attempt to collect the balls they won in the previous phase. Each ball corresponds to a particular prize, or a “Lose It All,” option. Contestants will reveal a price one at a time and elect to stop at any point to keep what they have won instead of risking losing it all.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration,” Fremantle Chief Operating Officer Suzanne Lopez said in the release. “We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love.”

BetMGM Online Casino Also Features “The Price is Right”

Back in January, BetMGM announced a multi-year agreement with Fremantle, securing intellectual property rights for “The Price is Right” as well as “Family Feud” for online slots, table games, and non-traditional casino games.

BetMGM online casino already features an exclusive slot in The Price is Right Big Wheel Bonus. Two new titles are set to debut this month as well. They are The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate. More titles are expected this fall, including:

Cliff Hangers

Plinko

The Big Wheel

Pathfinder

On top of all that, a “Lion’s Share” online casino game is in development to be released in 2026.

BetMGM has one of the biggest online gaming libraries in the US, featuring over 5,400 titles across North American markets. On top of the collection of “The Price is Right” titles, BetMGM also includes popular slots like Blood Suckers, 88 Fortunes, and more.

BetMGM online casino is available in Michigan, New Jersey, Pennsylvania, and West Virginia.