New York Yankees Announce Polymarket as Official Prediction Market Partner
By Robert Linnehan in Industry
Published:
- The New York Yankees and Polymarket today announced a new partnership
- Polymarket is now the official prediction market partner of the MLB franchise
- This comes ones week after Kalshi announced a partnership with the New York Mets
Both New York Major League Baseball teams now have official prediction market partners.
Polymarket today announced it has reached an agreement with the New York Yankees to serve as the team’s official prediction market partner. The announcement comes one week after the New York Mets and Novig announced a partnership of their own.
“We are excited to begin a relationship with Polymarket — Major League Baseball’s prediction market partner,” Michael Tusiani, New York Yankees Senior Vice President, Partnerships, said in a press release. “Through signage and fan experience opportunities, we look forward to elevating Polymarket’s brand awareness both at Yankee Stadium and across our fan base.”
Signage and Branding at Yankees Stadium
The new partnership features Polymarket branding on Yankee Stadium signate during home games for the remainder of the 2026 Major League Baseball season. The partnership also features exclusive fan experiences, giving Yankees fans opportunities to engage with the prediction market company throughout the season.
“We are proud to become a partner of one of the most iconic teams, not just in baseball, but in all of sports,” Ari Borod, President of Sports Business Development at Polymarket, said in a press release. “Yankees fans are among the most passionate in sports, and Yankee Stadium is a natural home for Polymarket, where the questions driving our markets come to life throughout the season.”
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Additionally, the partnership will feature LED branding throughout the stadium before and during games, in addition to rotating home plate signage during locally televised Yankees games. The partnership will also provided unique fan experiences, including an outfield catch for children, a Kids Run the Bases event, and line-up care delivery experiences.
This is the second official partnership between an MLB team and a prediction market operator. The New York Mets and Novig announced a partnership of their own one week ago on July 30.
Second MLB Prediction Market Partnership
Novig and the New York Mets announced an exclusive partnership on July 30, the first of its kind between an MLB franchise and a prediction market operator.
The multi-year partnership will see Novig as the exclusive official prediction market partner of the New York Mets, which will include Novig being integrated across the team’s ecosystem through a portfolio of in-ballpark, broadcast, digital and social activations. This includes Citi Field signage, Novig branded in-game moments, and original digital content.
“We’re proud to be the first Major League Baseball club to partner with a prediction market company, giving our fans a new and engaging way to connect with the game,” Lew Sherr, president of business operations for the New York Mets, said in a released statement. “Innovation is a defining characteristic of our business, and this partnership is another example of our commitment to staying at the forefront of the evolving sports landscape. It reflects our broader goal of delivering unique experiences for our fans and continuing to attract industry-leading partners who want to grow alongside the Mets.”
Regulatory Writer and Editor
Robert Linnehan covers all regulatory developments in online gambling and sports betting. He specializes in U.S. sports betting news along with casino regulation news as one of the most trusted sources in the country.