How to Use Prediction Markets for MTV VMAs: Trade on Award Winners

Published: September 27, 2026 at 10:30 am EDT

The 2026 MTV Video Music Awards (VMAs) are set for tonight at the Peacock Theater in Los Angeles, CA, hosted by Snoop Dogg
If anything could divert attention from NFL Week 3, it’s the VMAs; with luminous star power from past and present, this awards show has evolved into one of the most important ways to gauge artist popularity and viral trends
Fans who are immersed in the pageantry and star power of the VMAs can take part in another way by making picks on prediction markets for fun and profit

As the show draws near and before the red carpet arrivals, make sure to know how to use prediction markets for the 2026 MTV Video Music Awards.

The stars will be out for the 2026 VMAs. Among the nominees are megastars Taylor Swift, Sabrina Carpenter, Ariana Grande, and the MTV icon herself, Madonna. There will be a tribute to the recently departed Dolly Parton and an award for Nirvana. With Snoop Dogg hosting the show and the massive global audience, expect there to be some huge cameos to promote upcoming projects.

Who can forget Tom Cruise as Les Grossman from Tropic Thunder in 2010?

Will Madonna complete her comeback at age 68 by winning for Video of the Year, Song of the Year, or both? Who will win Best New Group? Best Dance? Artist of the Year?

People who have a strong intuition or want to take a guess can do so and pursue profit on available prediction markets.

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FANDUEL PREDICTS T&Cs: Offered by FanDuel Prediction Markets LLC, a registered futures commission merchant. 18+ and present in select states. First real money trade only. First-time deposit required. Min. $1 trade required for 5 consecutive days for max bonus. Bonus issued as non-withdrawable Predicts Bonus that expires 24 hours after receipt. Restrictions apply. Trading derivatives involves significant risk and may not be suitable for all investors. Manage your activity with our Consumer Protection tools. See terms, including eligible states, at http://fanduel.com/predicts/new-customer-offer

How to Use Prediction Markets for MTV VMAs

Using prediction markets, VMA viewers can jump in, make picks, and benefit financially if they happen to be correct. They don’t necessarily need to have in-depth information to make an accurate pick. Sometimes educated guessing and luck are enough. Since the awards are largely determined based on fan voting, that could be advantageous to those who have their fingers on the pulse of the direction of the zeitgeist.

Video of the Year is a prime market to invest in. With the star power of Taylor Swift, the past success of Ariana Grande, and Madonna headlining this category, there are arguments to pick any of the three. Taylor is the heavy favorite, but sentimental and a “life achievement” factor make Madonna a viable contender with her first nominations since before the new millennium.

Artists for Song of the Year include BTS, Madonna (and Sabrina Carpenter), and Ella Langley. All have a case to win. Langley in particular could be a surprise. Her song, Choosin’ Texas, recently surpassed Mariah Carey’s All I Want for Christmas Is You by being number 1 on the Billboard Hot 100 for 23 weeks.

It is easy to trade on tonight’s VMAs. Simply select a market, make a pick, and purchase a contract. Getting the pick right will result in getting the full value ($1) for each contract. The contracts for the picks are priced from $0.01-$0.99 based on implied probability. It will take no time at all to get accustomed to how it works.

Polymarket

Polymarket is arguably the most recognizable prediction market. Available in over 40 states, it lets users make their picks on the VMAs and just about any other event in entertainment, sports, politics, finance, and more. Users are secure in trusting Polymarket.

With the Polymarket promo code, new users can get a $50 bonus once they deposit $10.

Kalshi

Kalshi is also up in the top tier in prediction market prominence. It is also available in more than 40 states and offers the same litany of options for users to weigh in on the VMAs and more. Have a feeling about the larger markets or the lesser-known ones? Get in the game with Kalshi.

Using the Kalshi promo code, new users can receive a $25 bonus after completing $25 in trades.

Novig

Everyone suddenly knows the name Novig after its ad campaign using Sydney Sweeney. The bewilderingly polarizing nature of the ad aside, Novig’s name explains its primary benefit (no vig), meaning there is no house trying to profit whether its users win or lose. That differs from a regular wagering site and maximizes users’ odds. It is available in more than 40 states, even in areas where sports betting is not allowed.

With the Novig promo code, new users can receive $25 in trade credits after depositing $10.

OG

OG has the benefit of being a Commodity Futures Trading Commission (CFTC) registered platform. It is regulated by the Securities and Exchange Commission (SEC). It gives users protection and is also a peer-to-peer system. A user who wants to leave their contract early and either mitigate losses or walk away with a profit can do so.

The OG promo code gives new users a $25 bonus after completing $10 in trades.

DK Predictions

DraftKings is immediately recognized as one of the leaders in wagering. Now, it is involved in the prediction market. It combines availability (more than 40 states) with protection (CFTC-regulated) so users can know their investments are safe. It can be used in states where sports betting is not yet legalized.

The DK Predictions promo code lets new customers spend $5 to get $150 in bonuses (paid over 14 days).

Underdog Predict

Underdog Predict is available for users in more than 30 states and Washington D.C. It too is regulated by the CFTC and is registered with the SEC.

The Underdog promo code is among the most generous in the industry, with new users offered a 50% deposit match for as much as $1,000 and Keep Your Million on the Underdog Sports App.

Onyx

Onyx Odds is available in over 30 states. It is unusual in that it has a sweepstakes system with virtual currencies. Another benefit is that new users can “practice” with free-to-play options before investing real money. It’s comparable to a test drive and can be highly beneficial. Those who are immersed in music and pop culture and think they can nail a category in the VMAs can do it on Onyx.

With the Onyx Odds promo code, users can receive $111 in Bonus Picks after spending $10.

FanDuel Predict

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FANDUEL PREDICTS T&Cs: Offered by FanDuel Prediction Markets LLC, a registered futures commission merchant. 18+ and present in select states. First real money trade only. First-time deposit required. Min. $1 trade required for 5 consecutive days for max bonus. Bonus issued as non-withdrawable Predicts Bonus that expires 24 hours after receipt. Restrictions apply. Trading derivatives involves significant risk and may not be suitable for all investors. Manage your activity with our Consumer Protection tools. See terms, including eligible states, at http://fanduel.com/predicts/new-customer-offer

FanDuel has been ahead of the game in wagering and fantasy for many years. Now, it has prediction markets available in all 50 states. User location is imperative for trading, so that should be known from the outset. Have a strong feeling about a win for Taylor Swift at the VMAs? Dive in with FanDuel Predict.

The FanDuel promo code gives new users $100 in bonuses after trading $1 daily for 5 days.

ProphetX

ProphetX is another prediction market that is regulated by the CFTC. It is available across the nation and is proud of its status as the first federally regulated sports-native prediction market. It lets the market set the price instead of the house, so it too is a peer-to-peer system.

To use ProphetX to invest in the VMAs, the ProphetX promo code allows new users to trade $50 and receive a $75 bonus.

The VMAs are going to draw eyeballs and headlines all over the globe. It is fertile ground for profit using prediction markets in every possible category, from the time Snoop Dogg takes the stage to the end of the show.

Paul Lebowitz

Paul Lebowitz is a novelist, columnist, social commentator, and the author of eight published books on baseball – one novel and seven baseball guide/previews. He covers sports, politics, and pop culture. Paul graduated from Hunter College with a degree in English. He lives in New York City.