DraftKings Launches New Sports Betting Subscription Service in New York

By Robert Linnehan in Sports Betting News
Published:

- As first reported by Sportico, DraftKings has launched a sports betting subscription service
- The service is only currently available in New York for select customers
- The service provides subscription users with unlimited stepped up boost tokens
DraftKings is launching a new sports betting subscription service for select New York customers, but could make it available in other jurisdictions if all goes well.
As first reported by Sportico, DraftKings is now offering select New York customers the chance to sign up for its DraftKings Sportsbook Plus service for $20 a month.
The subscription service provides its users with unlimited “Stepped Up” boost tokens to improve odds for parlays and same game parlays.

Potential Expansion in the Future
DraftKings Sportsbook Plus is an evolving product, a DraftKings spokesperson said, and could eventually be expanded into other markets if well received in New York.
“We are excited to present select, eligible customers in New York with the opportunity to try DraftKings Sportsbook Plus – a premium subscription service that offers participants up to a 100% profit boost on all winning parlays. The subscription service was designed to offer our customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering,” A DraftKings spokesperson told Sports Betting Dime.
According to the company, select customers will be able to subscribe to the service after only being offered a subscription by the sportsbook. Customers will receive a one-month trial for free, before being automatically charged $20 for each month they’re subscribed.
The maximum bet amount for subscribed users will be $25 for each token and the maximum boost amount will be 100% for any parlay with 11 or more legs.
The tokens provide the following boosts for winning parlays:
- 2 legs: 10% boost
- 3 legs: 20% boost
- 4 legs: 30%
- 5 legs: 40 %
- 6 legs: 50%
- 7 legs: 60%
- 8 legs: 70%
- 9 legs: 80%
- 10 legs: 90%
- 11 or more legs: 100%
Making Up For High Tax Rates?
The revenue derived from these subscription costs will not be subjected to the same 51% sports betting tax rate DraftKings currently pays in New York. DraftKings has tried multiple times in the past to lobby New York legislators to reduce the 51% tax rate to make the largest sports betting market more profitable for the company.
This new subscription service is likely a way to try and close the gap between potential revenues and one of the highest sports betting tax rates in the entire country.
DraftKings tried to make the market more tenable, as well as several other high taxed states, this past August when it announced a new winning bet tax surcharge for 2025. The company planned to introduce the surcharge into New York, Illinois, Pennsylvania, and Vermont starting Jan. 1, 2025.
However, after receiving widely negative customer feedback, DraftKings announced it would to do away with the surcharge less than a week after introducing the plan.
DraftKings’ Focus on Parlays
Parlays and same game parlays are an extraordinarily popular, and profitable, part of DraftKings offerings. The new service is likely a way to steer users into the world of parlays by offering them the unlimited boost tokens.
DraftKings CEO Jason Robins said during each of the company’s Q1 and Q2 2024 earnings calls there was room to increase parlay totals among customers.
The company previously debuted its “progressive parlay” feature in November 2023, which allows users to make over/under picks for three to 12 legs and pits them against the house. Unlike other parlays, the user can still win money if one of the legs doesn’t hit, though at less of a return.

Regulatory Writer and Editor
Rob covers all regulatory developments in online gambling. He specializes in US sports betting news along with casino regulation news as one of the most trusted sources in the country.