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Fanatics Online Sports Betting Platform to Be Powered by Amelco

Robert Linnehan

by Robert Linnehan in Sports Betting News

Updated Jan 4, 2023 · 1:44 PM PST

  • Fanatics confirmed that its sports betting operator platform will be powered by Amelco 
  • The Massachusetts Gaming Commission held a tethered Category 3 online sports betting license hearing for Fanatics today
  • Rumors of Fanatics purchasing source code from Amelco for its operating platform surfaced as far back as April 2022

The upcoming Fanatics online sports betting platform will be powered by source-code and software from Amelco, an international sports betting software and B2B supplier company.

The reveal was made today during Fanatics’ Category 3 Massachusetts online sports betting license hearing.

No vote on the application was taken during the hearing, but one is expected tomorrow when discussions resume at 10 a.m.

Amelco Finally Confirmed for Fanatics

Rumors of Fanatics acquiring source code from Amelco first emerged back in April 2022. Rumors were first reported of company’s interest in Amelco’s code by Eilers & Krejcik Gaming, though Fanatics representatives denied the report at the time.

“We did partner with Amelco…to purchase their core-code base. This is important, because it is a proven code base and operating platform in the U.S., as well as internationally, so we feel very good that we were able to build our business on the back of a world class and proven sports wagering technology,” said Matt King, Chief Executive Officer of Fanatics Betting and Gaming, during the hearing.

Amelco has provided the code for a number of international online sportsbooks and several U.S. sportsbook operators as well. These include:

  • BetSaracen (Arkansas online sportsbook for Saracen Casino)
  • FOX Bet
  • Fubo Gaming (out of business)
  • PlayUP
  • WynnBET

Amelco will provide Fanatics’ player account management system and online sports wagering system.

Fanatics Hearing to Continue Tomorrow

The Fanatics application hearing will continue tomorrow after gaming commissioners adjourned for the day at the conclusion of the company’s presentation. It had been hoped that the public would receive its first glimpse of the Fanatics online sports betting operator platform, but it was revealed that the product demonstration would take place in an executive session, outside of the public realm.

Fanatics Sportsbook is currently licensed to operate sports betting in Ohio and Maryland, though is not yet live in either of those states.

King said it’s the hope of the company that it will launch its sports betting services in Q1 2023. If awarded a Category 3 license in the commonwealth, King said Fanatics will be able to launch in line with the planned online sports betting start in March.

King also said its the goal of the company to be live in all available U.S. markets by September 2023.

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