DraftKings to Launch New ‘Super App’ and Continue DraftKings Predictions Investment Moving into 2026

• DraftKings held its 2026 investor day, noting it will launch a new Super App
• The Super App will include all of DraftKings sportsbook, iGaming, and predictions market offerings in one platform
• DraftKings reported it sees its predictions offering as a potential $10 billion annual gross revenue opportunity

DraftKings will continue to make its prediction market offerings a priority in 2026 and will soon debut a new Super App to help drive sports integrations nationwide, according to presenters in the company’s investor day.

DraftKings today announced it will soon debut a new “Super App” for customers, which will merge its sportsbook, iGaming, lottery, and predictions market offerings into a single app nationwide. The app’s offerings will vary state by state, depending on what can legally be offered within its borders.

“We now have a sports product everywhere for customers across the entire country,” DraftKings CEO and Co-Founder Jason Robins said.

Predictions Market Investment Continues

The new DraftKings Super App, which will be tailored to each jurisdiction, will feature a seamless, integrated experience for customers through a single account and wallet, Robins reported. Phase one of the app’s integration will begin by the NCAA March Madness tournaments, with additional upgrades planned throughout the rest of the year.

In addition to the new Super App, DraftKings will continue to invest and focus on its predictions market offerings. Jeanine Hightower-Sellitto, General Manager of Predictions, reported DraftKings Predictions presents a $10 billion annual gross revenue opportunity for the company moving forward.

Predictions markets, and sports event contracts, are not subject to the high state sports betting tax rates, Hightower-Sellitto noted. DraftKings Predictions is estimated to have a 10% to 30% higher adjusted gross margin for the company compared with DraftKings sportsbook margins.

Hightower-Sellitto presented the company’s prediction market roadmap moving into 2026. It launched its prediction market offerings and integrated Crypto.com into its services in 2025, she said, and will next focus on offering expanded sports event contract combos to customers and integrate market making into its prediction services.

Prior to the end of 2026, DraftKings Predictions will launch Railbird, its in-house designated contract market, fully launch its Super App, and launch its in-house exchange technology, which includes a futures commission merchant and derivatives clearing organization, she said.

With the company’s new prediction market offerings, Robins said its overall total addressable market is expected to reach $55 billion to $80 billions of industry gross revenue by 2030.

Focus on AI

Robins also noted the that AI is continuing to fuel DraftKings’ operational efficiency, which has led to a 40% in engineering hour productivity improvement year-over-year, a 100% increase in AI assisted code reviews, and a 25% increase in containment on chatbot customer service interactions.

With the focus on continued deployment of AI and the eventual launch of the company’s new Super App, Robins said DraftKings is driving an efficient lifetime value flywheel due to its sustainable advantages.