ESPN BET Shares Product Preview for First Time Ever
- PENN Entertainment shares first product preview for ESPN BET
- Parlay+ among the first set of confirmed ESPN BET features
- ESPN BET launching across 17 states on Tuesday, Nov. 14
We’re starting to get a clear idea of what ESPN BET will look like.
PENN Entertainment shared the first product preview for the newly minted ESPN BET sportsbook during a Q3 earnings call. Standalone sportsbook features and media integrations with other ESPN digital platforms were unveiled, along with an official Nov. 14 launch date announcement.
Parlay+ Feature Highlights ESPN BET Product Preview
The Q3 earnings call from PENN Entertainment focused on four sportsbook product features that bettors can expect when they fire up the ESPN BET app for the first time:
- Parlay+: Same-game parlays that allow bettors to correlate multiple wagers from the same game, offering increased wagering flexibility and higher potential payouts.
- Quick Bets: Live betting markets touted as having “seamless navigation” to provide an enhanced experience.
- Featured Bets: Promotional content that leverages the ESPN brand name and its unique personalities standing behind highlighted wagers.
- Shareable Bet Slips: Bettors can easily share their bet slips across social media platforms, allowing for increased engagement with their favorite sports communities.
The standalone sportsbook features aren’t the only highlights from PENN’s Q3 earnings report, as the gaming giant also shared plans for integrating ESPN BET with other media platforms. Six-pack odds integration, personalized bet modules and content, ESPN Fantasy integration, and customized notifications with bet tracking through the ESPN mobile app were also highlighted.
More Previews Coming at ESPN EDGE Conference
This is just the tip of the iceberg for ESPN BET.
A further preview for the launch of ESPN BET is expected at next week’s EDGE Conference. Jay Snowden (PENN Entertainment CEO) and Mike Morrison (ESPN Vice President of Sports Betting & Fantasy) are scheduled to speak at 5:30pm ET on Nov. 9 in a “Launching ESPN BET” presentation.
The third annual ESPN Edge Conference is set for Thursday, Nov. 9, from 4 to 7:30 p.m.
Mike Morrison, VP Sports Betting & Fantasy for ESPN, and Jay Snowden, CEO/President of PENN Entertainment, will be previewing the ESPN BET launch at 5:30 p.m.
— RLinnehanXL (@RLinnehanXl) October 26, 2023
ESPN BET ad campaigns are expected to ramp up over the coming weeks, with ESPN anchors Scott Van Pelt and Elle Duncan leading the way as we approach the Nov. 14 go-live date.
ESPN BET Launches Nov. 14
Now that it’s official, bettors in 17 can get ready to download the ESPN BET app on Tuesday, Nov. 14.
Pre-existing users from PENN Entertainment’s previous sportsbook product will not be required to re-register, and all customer information will be saved securely within the ESPN BET app.
ESPN BET is coming soon!
Excited to share our new teaser spot with ESPN’s Scott Van Pelt. https://t.co/K038YKAdDF
— PENNEntertainment (@PENNEntertain) November 1, 2023
While we don’t have any current details on an ESPN BET promo code for new customers, we’ll be keeping a close eye on those developments, along with further information on exciting features sports bettors can expect on launch.
A sports fanatic and strategic wordsmith, Mitchell has been writing gaming content for over seven years. As sports betting emerges in markets across the globe, he’s ready to journey alongside those who haven’t wagered before with informative articles and comprehensive how-to guides.
