Kambi Becomes Official Online Ontario Sports Betting Service Provider

• Kambi Group PLC gets regulatory approval from Alcohol and Gaming Commission of Ontario (AGCO)
• Kambi recently locked down a new partnership with NorthStar Gaming Inc. in Canada
• More sportsbooks looking to launch in Ontario expected to receive AGCO regulatory approval soon

The Ontario sports betting market is heating up and an increasing number of online sportsbook operators and service providers are entering the scene.

The latest to join the service provider pack is Kambi Group PLC. Headquartered in Malta, the company provides sports betting services to a number of big name brands, including the likes of Penn National Gaming and Rush Street Interactive. They’ve helped brands build memorable sports betting experiences through their technology that includes an in-house software platform.

Read on to get the lowdown on what Kambi joining the online Ontario sports betting scene means for the market at large.

Kambi Group Nabs Regulatory Approval for April 4

With regulatory approval from the AGCO and a launch date of April 4, 2022, Kambi Group PLC is one of the very first providers to get a green light to set up shop in the new legalized Canadian online sports betting market opens.

The approval gives Kambi the ability to offer its sportsbook technology and services to operating partners in the Canadian sports betting market when it launches on April 4.

Kambi takes another step closer to launching in Canada having obtained regulatory approval to launch our leading sportsbook with partners on day one of the online market opening.

You can read the full press release here: https://t.co/CKb3yMFpuY#weknowwhatittakes pic.twitter.com/IHaEIZjuSY

— Kambi (@KambiSports) March 21, 2022

“I am delighted that Kambi has become one of the first sportsbook providers to obtain registration from the AGCO,” said Kristian Nylén, Kambi Chief Executive Officer and Co-Founder of Kambi in a press release. “This landmark achievement is a testament to Kambi’s expertise and exemplary track record in compliance, and we are excited to be in a position to deliver our market-leading sportsbook technology to our partners’ customers in Ontario from day one.”

Kambi Approval Opens Door for NorthStar Gaming Debut

Back in February, Kambi struck a deal with NorthStar Gaming Inc., which recently announced its new NorthStar Bets brand would be joining the legal online Ontario sports betting market come April 4.

NorthStar Gaming plans to take full advantage of Kambi’s experience building great sports betting experience for users when launching their own sportsbook in Ontario.

“Kambi’s data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market’s most innovative and differentiated sportsbook experience,” said Michael Moskowitz, Chief Executive Officer and a Founding Partner of NorthStar Gaming.

Since this will be NorthStar Gaming’s very first foray into online sports betting as a sportsbook, the partnership with Kambi will be critical in ensuring their success in the Ontario sports betting market.

More Ontario Sportsbooks Are On the Way

Kambi’s regulatory approval signals the beginning of the first wave of online Canadian sportsbooks that will likely be in operation on or around the April 4 legal market launch date.

Here are some of the sportsbooks we expect to be active when the legal online Ontario sports betting market finally comes to fruition:

Ontario Sports Betting Apps Set to Launch