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Simplebet Reports $1.7 Million Handle Increase For College Football Championship

SBD Staff Writer

by SBD Staff Writer in Sports Betting News

Updated Jan 12, 2023 · 8:05 AM PST

Jan 9, 2023; Inglewood, CA, USA; Georgia Bulldogs offensive lineman Broderick Jones (59) and quarterback Stetson Bennett (13) and long snapper Payne Walker (right) celebrate after winning the CFP national championship game against the TCU Horned Frogs at SoFi Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
  • Despite a blowout, micro betting was popular during the College Football Championship
  • Simplebet, a B2B product development company specializing in micro betting, reported $1.7 million handle increase on the Championship across its partners
  • The company reported more than 158,000 wagers on the game

The College Football National Championship was an absolute blowout, but the lopsided affair didn’t stop sports bettors from flocking to the game in droves.

Simplebet, a B2B product development company specializing in micro betting, reported in a press release that its operators saw nearly $4 million in handle on the game, an increase of nearly $1.7 million compared with the 2022 College Football Championship.

Simplebet Records Massive Handle on National Championship

According to the company, despite the game already being decided by the second half, its operators reported that 50.1% of the total handle bet on the game came from the second half, and nearly 46.6% of bets as well.

Simplebet has partnerships with bet365, DraftKings, Caesars, and Betr.

“The CFB National Championship was another fantastic occasion for Simplebet, and one that saw historic numbers for our micro betting markets. With just shy of $4 million being wagered on the game through our offering, the power of betting in the moment was yet again evident, and there were some big wins on key moments during the game,” Simplebet CEO Chris Bevilacqua said in a release.

In total, Simplebet reported 158,000 total wagers on the game, a 226% increase from the past year’s contest. The most bet upon market by the provider was “drive result exact,” which allows bettors to bet on whether a drive will result in a touchdown, field goal attempt, punt or turnover.

More than 22% of all betting activity came from New York.

“It capped a fantastic CFB season for us, and we couldn’t be happier with the popularity of our micro betting markets. Having the opportunity to bet on the game-defining plays of a fixture will always engage fans, and we’re proud of what we have achieved over the course of this season,” Bevilacqua said in the release.

While the College Football National Championship ended up being a complete blowout with the Georgia Bulldogs winning by a score of 65-7, that came as little surprise as the closing college football odds had TCU as 13-point underdogs. The increase in handle was likely driven by states like Maryland and Ohio having access to online sports betting for the National Championship for the first time, despite Ohio State’s disappointing performance in the semifinal game.

Simplebet has developed micro betting products for the NFL, NBA, MLB, college football and college basketball.

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