Fanatics CEO Announces Predictions Market Launch ‘In The Next Couple Weeks’

• Fanatics CEO Michael Rubin today announced the company will be launching a predictions market product in the next few weeks
• Rubin made the announcement during a CNBC interview
• Fanatics will partner with Crypto.com for the product

Fanatics CEO Michael Rubin today announced the company will be launching a predictions market product in partnership with Crypto.com “in the next couple weeks.”

Rubin made the announcement today during an interview with Sara Eisen on CNBC’s Money Movers. The launch will likely come before the conclusion of 2025.

“If there is a business that is important to our customers, we want to be in there and do it better. So, I’ll say something that I think won’t be conventional thinking. I think the winners in this will be the sportsbooks. If you look at what Flutter and FanDuel has, and DraftKings and Fanatics, we have such strategic advantages from the enormous customer base that we have and all of our experience,” Rubin said.

Fanatics Partners With Crypto.com

Fanatics spokesperson Kevin Hennessy said the following regarding the announcement:

“Today on CNBC, Fanatics CEO Michael Rubin announced our plans to enter the predictions market in partnership with Crypto.com. We will have more specific details to share in the coming weeks.”

Rubin noted that Fanatics currently offers sports betting in 23 states, so there will be “27 states that we’re going to launch in.” This seems to imply that Fanatics will not offer predictions market contracts in states where it also offers sports betting, a similar tactic DraftKings and FanDuel will both implement ahead of their own prediction market launches.

“I can’t tell you what the regulatory environment is going to be. What I can tell you is if the regulatory environment says that we can do this, we’re going to do it. If it changes, then we’ll change with it. I would not have believed a year, a year and a half ago, that all these fantasy players, prediction markets, sweepstakes casinos, I didn’t think any of these things would still be going. I was wrong. So, what do we do? We adapt, we build, so we’re launch our predictions business in the next few weeks and we’re excited about it,” he said.

Latest Sports Betting Company to Announce Predictions Market Entry

The Fanatics announcement comes on the heels of DraftKings and FanDuel announcing their own predictions market products.

DraftKings Predictions will launch “in the coming months” as a standalone app. In late October, DraftKings acquired Railbird Technologies Inc, a federally licensed exchange designated by the Commodity Futures Trading Commission (CFTC), to enter the predictions market.

FanDuel’s own prediction market service, FanDuel Predicts, will be launched in December as a standalone app.

Both companies have announced they will be including sports event contracts in their offerings, but will not do so in states where sports betting is legal. Both also announced they will withdraw from the American Gaming Association due to their decision to offer sports event contracts.

Rubin did not specifically mention sports event contracts in his announcement.