Erin Andrews Teams Up With FanDuel as Responsible Gaming Ambassador

• FanDuel announced today that Erin Andrews has joined the company as a responsible gaming ambassador
• In her role Andrews will promote the company’s responsible gaming safeguards
• Andrews will help create responsible gaming content across social platforms and participate in key responsible gaming campaigns

Erin Andrews, lead sideline reporter for Fox Sports’ NFL broadcasting team, has officially joined FanDuel as a responsible gaming ambassador.

In her new role, Andrews will help advance the company’s commitment to promoting safe and responsible play among its customers through content across social platforms and key responsible gaming campaigns.

“I’ve seen first-hand how sports betting can become such a huge part of the fan experience, and FanDuel provides the tools and awareness to enjoy sports betting safely from the start,” Andrews said in a release. “It’s so important for people to bet responsible when gaming to ensure that this space remains safe for others.”

Newest Responsible Gaming Ambassador

FanDuel lauded Andrews’ “deep roots in the sports world and a strong connection to fans,” which will help support the company’s responsible gaming message.

“Erin is someone fans know, trust, and listen to,” said Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel. “By pairing her voice with our lived experience ambassadors, we’re expanding our ability to reach customers with messages that resonate. Her authenticity and deep understanding of the sports landscape make her an ideal partner to reinforce the importance of Play With A Plan.”

As part of the new partnership, Andrews will create responsible gaming content across social platforms, participate in FanDuel responsible gaming campaigns, and support broader education and awareness efforts. According to FanDuel this will include social media posts, short form video content focused on responsible gaming education, seasonal moments, and fan engagement initiatives.

FanDuel’s Play With A Plan Initiative

FanDuel’s responsible gaming initiative, Play With A Plan, provides customers with tools, resources, and education to allow users to stay in control of their sports betting and gaming habits.

Andrews joins other FanDuel responsible gaming ambassadors as radio and television personality Craig Carton, former NBA player Randy Livingston, and Anita Ondine Smith. Each ambassador brings their own personality and skill set to the initiative, FanDuel noted, while also helping to expand the reach and impact of the company’s responsible gaming messages across diverse audiences.

The Play With A Plan initiative encourages FanDuel users to interact with the platforms responsible gaming tools to fit their personalized experiences. These include:

• My Spend: A dashboard providing customers with insights into their deposit and betting activity over a specific amount of time
• Loss Limits: Allowing users to set limits as to how much they allow themselves to lose on a daily, weekly, or monthly basis
• Deposit Alerts: Enables customers to establish daily, weekly, or monthly deposit limits