- Bally Bet announced it was once again live in New York
- Bally Bet has been offline in the Empire State since the summer
- The sports betting operator shut down in several states as it transitioned to a Kambi platform
Bally Bet is back in the big city.
The sports betting operator announced this week that it was once again live in New York, nearly four months after it shut down operations to transition to a new Kambi-powered sports betting platform.
Bally’s Corporation and Kambi announced the new multi-year partnership in May to redesign and expand Bally Bet throughout the country.
Live in Six States
Bally Bet went live in New York yesterday, as the sportsbook announced the news on Twitter.
We’re live, New York! Download the all-new Bally Bet sportsbook app today and quadruple the fun with $200 in Bonus Bets when you place your first bet of $50 or more. Bally on! pic.twitter.com/0AvbzqlSUq
— Bally Bet (@BallyBet) November 14, 2023
Bally Bet shut operations in New York on June 30. During its final week of operation, it reported $123,980 in online sports betting handle and just $297 in gross gaming revenue.
It’s currently live in these states:
- New York
Customers in Arizona were not affected by the transition and will were able to access their Bally Bet apps the last several months.
Bally’s Corporation and Kambi announced the new multi-year partnership this past May to redesign and expand Bally Bet throughout the country.
Under the terms of the partnership, Kambi will support the expansion and enhancement of Bally’s online and retail sportsbooks. It put an end to Bally’s attempt to create its own successful in-house sports betting product.
The two companies agreed to provide Bally’s with the option to acquire a license to a limited part of Kambi’s online and retail technology source code. If Bally’s exercises the option and pays an agreed upon sum, the two companies will enter into a long-term outsourcing agreement in relation to Kambi’s range of modularized services.
Separately, Bally’s also entered into an agreement with White Hat Gaming, which will provide its player account management platform solution to the operator.
Bally Bet Looking for U.S. Sports Betting Foothold
Bally Bet is live in six U.S. states, but has yet to make much of an impact in any of the markets. Bally’s was able to procure an online sports betting license in New York, but was the last of the nine operators to launch.
Bally Bet launched in July 2022 in the Empire State and has only recorded $10.9 million in total handle and $646,939 in gross gaming revenue. Compare that to Resorts World, the second smallest operator in New York, that has notched $49.2 million in handle and $2.86 million in gross gaming revenue since July 2022.