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Ladbrokes Review

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Bonuses 40%
Sportsbook 75%
Mobile App 74%
Banking 64%
Bonus: €50 free bet
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Use Promo Code: F50
unibet pros cons icon Pros & Cons
  • Been in business for over a century
  • Very reliable
  • Great range of betting options, especially for football and horse racing
  • Sign-up bonus is not spectacular
markets icon Markets
  • Ladbrokes was founded in 1886 and moved into online gaming in 2000
  • Currently operational in Australia, Belgium, Spain, and more
sportsbook icon Sportsbook
  • Wide range of betting markets
  • Soccer and horse racing sections are strong
  • Live-betting section is excellent
mobile app icon Mobile App
  • Live mobile betting available
  • App can be personalized to your preferences
  • Exclusive mobile/app incentives

Overview of Ladbrokes

Mitchell South

by Mitchell South

Updated Aug 17, 2023 · 11:38 AM PDT

Ladbrokes is one of the oldest bookmakers in existence and, as such, is one of the most trusted and dependable betting sites around. It won’t wow you with sign-up bonuses, but it will provide a wide range of competitive odds, an easy-to-use site, and relatively quick payouts.

While it was established in 1886, Ladbrokes has successfully moved into the modern era of betting and has a nice mobile platform and a wide array of live streaming choices.

Check here for latest bonus updates and other info about Ladbrokes sportsbook in 2021.


Look for ongoing offers and seasonal promos
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Using the Ladbrokes promo code F50, you can get a modest incentive to begin your account, specifically, a £50 free bet. But let’s be clear, you are signing up at Ladbrokes because they were here before you were born, will be around after you pass on, and provide a professional and easy-to-use platform for your wagers.

Use Promo Code: F50

*New customers only. 18+. Terms and conditions apply.

Though a free £50 bet is not an earth-shattering sign-up bonus, taking advantage of Ladbrokes’ promo code is still worthwhile. This offer is only for new accounts and must be used within a week of sign-up. It is a good way to get your account off to a positive start.

Many sportsbooks have to offer more appealing free-bet codes and promotions in order to attract customers. Ladbrokes does not have that pressure. They have proven themselves as a giant in the business and will attract customers regardless of their bonuses.

Available Markets

Ladbrokes is available through much of Europe and elsewhere in the world
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Ladbrokes is based in London and was a publicly traded company in the United Kingdom until being acquired in 2018. The brand has a heavy and visible presence in the country, with thousands of retail betting shops scattered across the UK and Ireland.

Online, Ladbrokes accepts customers from 25 countries. Bettors in Australia, Belgium, and Spain must use country-specific versions of the online sportsbook.

Unfortunately, Ladbrokes does not accept customers from most countries in the Americas (including the United States), Asia/Pacific, Africa, and continental Europe. You can see the full list of restricted markets here.

Ladbrokes' Sportsbook

Updated site with solid live betting section
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Ladbrokes has a very extensive betting menu, particularly on soccer and horse racing.

As for odds, Ladbrokes is competitive. You are not going to get the top of the market, but you won’t get killed for every last pound either. In a word, their pricing is fair.

Ladbrokes has a very extensive betting menu, particularly on soccer and horse racing.

In terms of options, they are very strong. However you like to bet, they have it covered. They even have some nice incentives such as money back on five-fold accumulators up to £25 if you miss just one, banker’s coupons for football matches with big favorites, goal coupons for matches where both teams tally, and coupons for matches where you can choose the exact result of the fixture.

Live Betting

Over the last several years, Ladbrokes has recognized the need to modernize. The site now looks up-to-date and functions well. The upgrades are important when it comes to live betting, which requires a fast and easy-to-use interface to be optimal.

Ladbrokes is now among the best around when it comes to in-play betting. Their live betting platform is fast, efficient, and large.

Horse Racing

If you are a big horse bettor, Ladbrokes is an excellent choice. They really prioritize the ponies, particularly in volume. They offer more tracks and races than just about any site. They also are willing to take very large wagers. As you should always do with horse racing, shop around for odds. Ladbrokes is competitive but frequently not the top available online.

Mobile App Betting

Download the app for iOS or Android for the best mobile betting experience
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Users can easily access the full Ladbrokes sportsbook experience on the go with the Ladbrokes betting app. Android users will find the app available for direct download from the Ladbrokes website, while Apple users can download it directly from the App Store.

The app is essentially a mobile-optimized version of the full-on betting site. Expect to find all the same betting opportunities and features available at Ladbrokes regardless of how you choose to access the platform.

The bet slip is optimized for easy use on smaller screens, and it’s easy to set up multi-leg parlays or other accumulators without losing track of the bet. Identifying boosted odds and the most lucrative betting opportunities is also simple thanks to the intuitive design.

Those using the app to place live, in-game wagers will appreciate helpful graphics to follow the action and make informed bets. Pages load quickly enough to successfully bet on the game in real time, which is crucial for any punters hoping to lay some wagers as they watch the game at the pub.

Users can both register a new account and complete banking transactions within the app. Make sure you use the same credential across all platforms, as each bettor is strictly entitled to only one Ladbrokes account.

Overall, the Ladbrokes app benefits from one of the cleanest aesthetics and best overall performance of any British betting company. It’s a worthy platform for anyone who wants to enjoy the convenience of placing their bets on the go.

Sign Up Process

Electronic verification software means most users won’t upload ID
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Getting your account set up at Ladbrokes should take you no more than ten minutes. As long as you’ve got a few basic personal details ready to go, you’ll fly right through the online registration and verification process.

After selecting JOIN, you’ll be prompted to complete a three-step registration form. Be prepared to provide the following:

  • Full name
  • Date of birth
  • Gender
  • Residential address
  • Phone number
  • Email address

Once you select a user name and password, you’ll be up and running. Ladbrokes uses identification verification software that matches the details you provide with public records. As a result, many bettors will not have to upload any ID or supporting docs to have their accounts verified.

If the software is unable to confirm your details, you’ll simply be prompted to upload a copy of your government-issued ID and proof of address.

You need to be at least 18 years old to register a new account at Ladbrokes.

Banking at Ladbrokes

No fees on payouts
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Deposit Options & Limits

It is very easy to open an account at Ladbrokes. You can deposit as little as £5 via debit card or credit card.

For £10, the options increase: Neteller, Skrill, PayPal, bank transfers and more. Aside from the processing time involved in a bank transfer, these methods are instant and you can begin betting right away. There is really no hassle in the process.

Withdrawal Options & Payout Times

Payouts are just as easy as deposits at Ladbrokes and involve the exact same process. Whatever method you started with, that is usually the easiest way to get cash back. The same minimums for deposits are in place for withdrawals.

Credit card withdrawals take 3 to 5 days, while Skrill, Paypal, and Neteller turn it around in a matter of hours.

There is no fee for payouts. You can also deposit or withdraw money at one of their many brick-and-mortar shops.

Customer Service

Get in touch via live chat 24/7
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This is a professional shop and you will be treated as a valuable asset. They aren’t going to bend over backward, but phone support is available in numerous languages, and they are quick and courteous.

Though occasionally the online chat function is balky, generally customer service at Ladbrokes is helpful.

The Bottom Line

In business for nearly 150 years, Ladbrokes is as reliable as they come in terms of payouts and security. It also has a wide selection of sports with competitive odds and a top-flight live-betting section.

If you want reliable and professional, Ladbrokes is the right place for you. It’s not splashy and exciting, and it doesn’t have the best incentives, but that’s because it doesn’t need glitz and glamor to attract customers.

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*Terms & Conditions apply to all sports bonus offers. Please visit the operator’s website for details.
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