Betr Approved to Operate in Massachusetts, Will Soft Launch in Next Few Days

• Betr, a micro-betting sportsbook app, has been confirmed to soft launch in Massachusetts within the next few days
• The sportsbook app will fully launch shortly after the soft launch
• Betr received its certificate of operation from the Massachusetts Gaming Commission on Tuesday

Betr, the micro-betting specialist sportsbook co-founded by Jake Paul, will be soft launching in Massachusetts within the next several days, a Betr source confirmed with Sports Betting Dime.

The news comes a day after the Massachusetts Gaming Commission approved Betr’s certificate of operation for Massachusetts online sports betting.

Betr had originally planned to be ready for the commonwealth’s March 10 online sports betting launch but announced a delay just two days before the date.

Betr Soft Launching in the Commonwealth Soon

A Betr source confirmed the sports betting app will be “soft launching within the next few days” and then plans to fully launch in the Commonwealth shortly thereafter. If the schedule is not again delayed, Betr will be the seventh online sportsbook to launch in the state.

The MGC discussion to award Betr its certificate of operations was a short one. Bruce Band, the MGC’s Director of Sports Wagering, noted that the sports betting operator passed all inspections and the sports wagering division recommended the approval of the certificate.

The MGC unanimously approved the certificate by a 5-0 vote, paving the way for the sportsbook to begin operations in the state.

Betr launched its first real-money sportsbook in Ohio this past January. In two full months, Betr has reported $1.81 million in handle and $167,256 in taxable revenue.

In addition to Ohio and Massachusetts, Betr is also approved to operate in Virginia, but has yet to launch in the state.

Betr Expanding Sports Betting Offerings

While Betr initially publicized itself as a “micro-betting specialist,” it announced in March that it would be expanding its betting markets and would offer pre-match and in-game moneyline bets, spreads, and totals.

Betr started taking pre-match and in-game moneyline bets, spreads, and totals during the March Madness college basketball tournament.

In a press release, Betr Founder and CEO Joey Levy said the sports betting operator is now on a path to establishing betting market coverage similar to incumbent operators “which will include the gradual and methodical integrations and launches of core markets, parlays, props, and many of the other betting experiences consumers can find elsewhere.”

“We deliberately launched with only microbetting to 1) launch as soon as possible, enabling us to learn from and iterate our product experience according to real user data and feedback, and to 2) establish ourselves as the company, product, and brand synonymous not just with instant gratification betting, which we believe will be the future of this industry, but to also be synonymous with doing things differently and being the first direct-to-consumer operator in the category to actually differentiate its product experience in an industry dominated by commoditized product experiences,” he said.