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Missouri Sports Betting Opponents Canceled Advertisements

Robert Linnehan

By Robert Linnehan in Sports Betting News

Updated: October 28, 2024 at 8:50 am EDT

Published:


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  • The Missourians Against the Deceptive Online Gambling Amendment cancelled $1.2 million in ads
  • Caesars Entertainment-owned casinos have donated more than $14.2 million to the anti-sports betting campaign
  • The Missouri Independent reported the news last week

The main opposition campaign to the Missouri sports betting amendment has cancelled nearly more than a million dollars in purchased advertisements in the state.

According to the Missouri Independent, the Missourians Against the Deceptive Online Gambling Amendment campaign cancelled $1.2 million in television ads last week. The ads, according to the Missouri Independent, had been purchased several weeks ago.

Missouri voters will take to the polls on Nov. 5 to determine the fate of Amendment 2, which seeks to legalize retail and online sports betting in the Show-Me State.

Focusing on Grassroots Efforts

Missouri is a key sports betting battleground state in 2024. The Amendment question is likely the best chance the Show-Me State has to legalize sports betting, as all other legislative efforts have been stymied by the Senate over the past several years.

Brooke Foster, a spokeswoman for the campaign, told the Missouri Independent in an email that the ads are being pulled so the campaign can focus on “grassroots outreach and community conversations” for the remaining two-and-half weeks prior to the election.

Foster also said that the race has tightened in the state.

Polling in September showed voters supported legalized sports betting by a wide margin, however. According to an Emerson College Polling/The Hill survey of 850 Missouri voters, the majority of respondents reported they will be voting in favor of Amendment 2. The poll of 850 expected voters showed that 52% support the legalization of sports betting in the state, with just 25% opposed

If voters approve the constitutional amendment at the polls next month, each Missouri sports team and casino would be eligible to operate retail and online sports betting. Each team and land-based casino would be eligible for one retail sports betting license and one online sports betting license each. Each individual team and casino would be able to partner with up to one online sports betting operator.

In total, the state could see 19 retail sports betting licenses and 21 online sports betting licenses under this framework.

Money Coming in For Sports Betting Supporters

Money continues to pour in for the Winning for Missouri Education campaign, which has been heavily backed by sports betting giants FanDuel and DraftKings. According to the Missouri Ethics Commission, DraftKings donated an additional $4.6 million to the pro-sports betting campaign last week.

DraftKings and FanDuel have now donated more than $36.1 million to the campaign.

Caesars Entertainment has also been steadily providing a stream of money to the Missourians Against the Deceptive Online Gambling Amendment campaign through its Missouri land-based casinos.

To date, Caesars has provided $14,167.542.88 to the campaign through the following donations:

  • Caesars Enterprise Services: $167,542.88
  • Tropicana St. Louis: $4,600,000
  • Harrah’s North Kansas: $4,700,000
  • Isle of Capri Boonville: $4,700,000
Robert Linnehan
Robert Linnehan

Regulatory Writer and Editor

Rob covers all regulatory developments in online gambling. He specializes in US sports betting news along with casino regulation news as one of the most trusted sources in the country.

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