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Every Super Bowl Broadcast Prop – Commercials, Announcers and More

Ryan Metivier

by Ryan Metivier in NFL Football

Updated Feb 6, 2024 · 1:03 PM PST

A Welcome to Las Vegas Super Bowl 58 at team arrivals at the Harry Reid International Airport.
Feb 4, 2024; Las Vegas, NV, USA; A Welcome to Las Vegas Super Bowl 58 at team arrivals at the Harry Reid International Airport. Mandatory Credit: Kirby Lee-USA TODAY Sports
  • Super Bowl 58 kicks off Sunday, February 11 from Las Vegas, Nevada and some of the most talked about Super Bowl props have everything to do with things that have nothing to do with the game
  • We’re talking about commercial props, broadcaster props, which celebrities will be shown and so much more
  • Read on for all the Super Bowl broadcast props available for Super Bowl 58 and our best bets below

Whether you’re tuning into this weekend’s Super Bowl as a fan of the 49ers or Chiefs, a sports bettor looking to cash a big ticket or you have absolutely no interest in the game but want to see the newest commercials, or catch a glimpse of your favorite celebrity in the stands, the Super Bowl has something for everybody. Read on to see a full list of Super Bowl broadcast props for Sunday’s game.

As fun as many of these are to talk about, keep in mind while a few may be available at the top Super Bowl betting apps, most of these are simply fun wagers that cannot be placed at legal sportsbooks but are still fun to discuss with your friends in your Super Bowl betting games.

Commercial Props | First Shown/Mentioned Props | Other Broadcast Props | Taylor Swift Props

Commercial Props

First TV Commercial – BMW vs Coors Light Odds
BMW -110
Coors Light -110
First TV Commercial – Booking.com vs Hellmann’s Odds
Booking.com -110
Hellmann’s -110
First TV Commercial – Nerds vs Oreo Odds
Nerds -110
Oreo -110
First TV Commercial – Popeyes vs Dove Odds
Popeyes -110
Dove -110
First TV Commercial – Drumstick vs Uber Eats Odds
Drumstick -110
Uber Eats -110
First to Be Said in “He Gets Us” Ad Odds
Love -110
Hope +105
Faith +115
First to Be Seen in “He Gets Us” Ad Odds
Cat -110
Dog -110
Who Will Appear First in Uber Eats Ad? Odds
Victoria Beckham -140
David Beckham +100
What Will Be the DoorDash Promo Code Odds
DOORMORE +115
YOURDOOR +125
MOREDOOR +200
Who Will Be Seen First in State Farm Ad Odds
Travis Kelce +100
Patrick Mahomes +130
Andy Reid +500
Which AB InBev Brand Ad Will Run First Odds
Bud Light +125
Budweiser +150
Michelob Ultra +300
Who Will Arnold Schwarzenegger Save In State Farm Ad Odds
Athlete +120
Kid +125
Animal +300
Who Will Be Seen First In M&M’s Ad Odds
Dan Marino -150
Terrell Owens +120
Bruce Smith +350
Who Is Addison Rae Coaching in Nerds Ad Odds
Will Ferrell +225
Eric Stonestreet +250
Napolean Dynamite +300
Chris Pratt +475
Mike Myers +500
Ben Stiller +700
Tom Cruise +1050

*SBD odds. These odds are for entertainment purposes only

Super Bowl adds will be littered with a who’s who in the celebrity world and this year’s newest Uber Eats advertisement is set to feature the Beckhams, David and Victoria. And it’s Victoria who looks favored to appear first in the commercial if this clip is anything to go off of.

YouTube video

The ad appears to feature Victoria Beckham prominently with David only popping out from the corner to add in some comments. I’d pick Victoria to be shown first in this one.

  • Pick: Seen First in Uber Eats Ad – Victoria Beckham

First Shown/Mentioned Props

America the Beautiful – Who Will be Shown First Odds
Kansas City Chiefs Player of Staff -130
San Francisco 49ers Player Staff +100
America the Beautiful – Who Will be Shown First Odds
Travis Kelce -255
Christian McCaffrey +185
America the Beautiful – Who Will be Shown First Odds
Andy Reid -145
Kyle Shanahan +122
America the Beautiful – Who Will be Shown First Odds
Patrick Mahomes -145
Brock Purdy +115
National Anthem – Who Will be Shown First Odds
Travis Kelce -258
Christian McCaffrey +187
National Anthem – Who Will be Shown First Odds
Kansas City Chiefs Player of Staff -115
San Francisco 49ers Player Staff -115
National Anthem – Who Will be Shown First Odds
Andy Reid -130
Kyle Shanahan +100
National Anthem – Who Will be Shown First Odds
Patrick Mahomes -130
Brock Purdy +110
National Anthem – Who Will be Shown Last Odds
Kansas City Chiefs Player of Staff -110
San Francisco 49ers Player Staff -110
How Many Times Will Roger Goodell Be Shown Odds
Over 1.5 -190
Under 1.5 +115
Length Andra Day Takes to Sing Lift Every Voice and Sing? Odds
Over 132.5 Seconds -120
Under 132.5 Seconds -120
Length Post Malone Takes to Sing America the Beautiful Odds
Over 109.5 Seconds -120
Under 109.5 Seconds -120
What Will Post Malone Wear Odds
Cowboy Hat -115
Tie -115
Who Will Be Shown First Odds
Ed McCaffrey -110
Mike Shanahan -110
Who Will Be Shown First Odds
Joe Montana -250
Jerry Rice +150
Who Will be Shown First Odds
LeBron James -200
The Rock +280
Adele +600
What Will Be Said First After Kickoff Odds
Andy Reid -110
Kyle Shanahan -110
What Will Be Said First After Kickoff Odds
Patrick Mahomes -130
Brock Purdy -110
How Many Elvis Costumes Will Be Shown Live Odds
Over 2 -110
Under2 -110
Right On 2 -110
Which Chiefs Fan Will be Shown First Odds
Paul Rudd +325
Henry Winkler +360
Eric Stonestreet +450
Jason Sudekis +450
David Koechner +488
Melissa Ehtridge +600
Brad Pitt +667
Rob Riggle +825
Which 49ers Fan Will be Shown First Odds
Keegan Michael Key +259
Dr Disrepect +333
Andy Samberg +350
Jeremy Renner +426
Dave Franco/Alison Brie +550
Rob Schneider +675
Dana Carvey +800
Aaron Paul +900
Which 49ers Athlete Fan Will be Shown First Odds
Andre Iguodala +125
Gary Payton +200
Bayley (WWE) +400
Luke Rockhold +411
Which Hangover Actor Will Be Shown First Odds
Bradley Cooper +115
Zach Galifianakis +425
Ed Helms +500
Justin Bartha +900
Which 49ers Rapper Fan Will e Shown First Odds
E-40 +165
24kGoldn +300
Birdman +350
Saweetie +425
Which Coordinator Will be Shown First Odds
Matt Nagy (OC KC) -120
Steve Spagnuolo (DC KC) -110
Steve Wilks (DC, SF) +100
Will Kyle Shanahan’s 28-3 Blown Lead Be Mentioned Odds
Yes -150
No +100
Will Jason Kelce Wear a Chiefs Jersey Odds
Yes +300
Will There Be a Vintage Video of Ed McCaffrey/Mike Shanahan Show Odds
Yes +100
Super Bowl Female Viewership (Nielson Rating) Odds
Over 46.5% -110
Under 46.5% -110
Will Travis Kelce Throw/Kick/Give Ball Into Crowd After a TD Odds
Yes -120
No -120
Who Will Be Shown First in Vintage Video Odds
Joe Montana +142
Jerry Rice +211
Andy Reid (Punt/Pass/Kick) +377
Hank Stram +425
Len Dawson +499
Which Las Vegas Landmark Will Be Seen First Odds
Welcome to Fabulous LV Sign -125
Sphere +225
Bellagio Fountains +350
Eiffel Tower at Paris LV +450
The Sphinx/Luxor Pyramid +775
Mirage Volcano +800
Venetian Gondolas +1050
Fremont Street Light Show +1259
Showgirls +10000

Betting on the Super Bowl National Anthem length is one of the most popular broadcast props that you can make even before the game kicks off. But that is just one of the many National Anthem props available as you can see above.

You can bet on which players or coaches will be shown first or last during the anthem, who gets shown or mentioned once the game kicks off and for fun in your Super Bowl games why not even try to pick which famous celebrities and athletes will get some air time during the big game.

This year’s game will no doubt be a spectable and one of the most iconic landmarks in Las Vegas is the Welcome to Fabulous Las Vegas sign. People wait for hours to get their photo in front of it and it will surely make an appearance and likely soon in the broadcast.

  • Pick: First Vegas Landmark Shown – Fabulous Las Vegas Sign
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Other Broadcast Props

Drake Curse – What Team Apprel Will Drake Wear Odds
Chiefs -200
49ers +50
Who Will Joe Biden Pick to Win Super Bowl Odds
Chiefs -200
49ers +155
Will Donald Trump Be in Attendance? Odds
Yes +1550
Will Joe Biden Be in Attendance? Odds
Yes +1200
Will Usher Say “Biden” During Halftime Show? Odds
Yes +850
Will Joe Biden Perform a Remote Coin Toss? Odds
Yes +1000
How Many Times Will Trump Post on Truth on Super Bowl Sunday? Odds
Over 6 Posts -130
Under 6 Posts -110
How Many Times Will Joe Biden Tweet on Super Bowl Sunday? Odds
Over 2 Tweets -110
Under 2 Tweets -110
Which Will Be Said First By Tony Romo/Jim Nantz? Odds
Biden -110
Trump -110
Will Any Commercial Joke About Biden/Trump? Odds
Yes +500
No -600
Will the Power Go Out During the Game Odds
Yes +1600
No -25000
Will Sports Drink Liquid Be Poured on Winning Coach Before End of Game Odds
Yes -200
No +130
Who Will MVP Mention First in Speech Odds
Teammates -145
God or Jesus +135
Cty +1000
Family or Family Members +1400
Coach +1800
None of Above +1800
Owner  +3500
When Will Donna Kelce be Shown First After Kickoff Odds
1st Quarter +100
2nd Quarter +200
3rd Quarter +300
4th Quarter +400
Will Any Player Propose to Girlfriend After the Game Odds
Yes +210
No -290
Official Viewership Odds
Over 117.5 Million Viewers -500
Under 117.5 Million Viewers +300
Will an Unauthorized Person Be On Field Odds
Yes +300
No -500

There is nothing wrong with laying a big number to win a little money if it looks like a good bet as long as you don’t do it with all of your bets. In this instance, the expected viewership for the Super Bowl is set at 117.5 million viewers.

According to Sports Media Watch, last year’s super Bowl brought in 115.1 million viewers. The year before was 112.3 and before that 101.6. Now all of those numbers are below this total, though it has been climbing in recent years.

In 2019 there were 118.5 million viewers, 2017 saw 119.9 million and 2016 saw 126.3 million so there is also recent history where the total has gone over this number.

We have two popular teams in the Super Bowl this year, a dynasty in the making in the Chiefs, looking to defend their title and then there’s the Taylor Swift army that will be pouring in in droves. There was good potential for the over to hit even without the Swifties.

  • Pick: Official Super Bowl Viewership – Over 117.5 Million

Taylor Swift Props

Who Will Say Taylor Swift First Odds
Jim Nantz +110
Tony Romo -150
What Will Be Higher Odds
Travis Kelce Receptions -255
Taylor Swift Live Shots +150
Half Taylor Swift Shown More Odds
First +175
Second -275
Time Taylor Swift Shown During Live Broadcast Odds
Over 5.5 -200
Under 5.5 +139
Taylor Swift Shown Live After First Chiefs TD Odds
Yes -500
No +300
Taylor Swift to Wear Kelce Jersey/# During Game Odds
Yes -170
No +155
Will Taylor Swift to Wear a Kristin Juszczyk Design Odds
Yes +260
No -385
Will Taylor Swift’s Travel from Japan to Vegas Be Shown on CBS Odds
Yes -800
No +450
Primary Color of Taylor Swift’s Top at Super Bowl Odds
Red -555
White +500
Yellow +700
Black +1400
Purple +1850
Silver/Gray +2000
Blue +5000
Green +5000
Taylor Swift and Travis Kelce Shown Kissing on February 11 Odds
Yes -250
No +160
Will Donna Kelce Hug Taylor Swift on CBS Broadcast Odds
Yes -125
No -125
First Person Shown Next to Taylor Swift Odds
Brittany Mahomes -120
Donna Kelce +200
Jason Kelce +400
Scott Swift +800
Andrea Finlay +900
Abigail Anderson Berard +1000
Cara Delevigne +1100
Ed Kelce +1200
Gigi Hadid +1300
Will Taylor Swift Be Seen Crying If Chiefs Lose Odds
Yes -1000
No +550
Taylor Swift Shown Live During Halftime Show Odds
Yes -400
No +250
Travis Kelce to Propose to Taylor Swift and Win MVP Odds
Yes +1000
No -2000
When Will Taylor Swift Be Shown Live First Odds
1st Quarter -500
2nd Quarter +455
3rd Quarter +900
4th Quarter +2000
Will Taylor Swift Double High Five a Member of the Box Odds
Yes -188
Taylor Swift to Be in Stadium for Kickoff Odds
Yes -2500
“SWIFT” to Be Said By Either Teams During a Play Call Odds
Yes +2000
Will Taylor Swift Do the Overhead Clap Odds
Yes -153
How Long Will Taylor Swift Be Shown Live Odds
Over 28.5 Seconds -150
Under 28.5 Seconds +100
To Appear In Super Bowl Commercial Odds
Yes -150
No +190

This year we have a whole new category of types of Super Bowl props, with an entire category dedicated to the Swifties. From what Taylor Swift will wear, to when she’ll be shown, how many times she’ll be shown, if her trip from Japan will be broadcasted and all the way to if Travis Kelce will propose.

According to the New York Times, as discussed in this clip from Colin Cowherd below, Swift has been shown for an average of 25 seconds in the games she’s attended.

That includes 32 seconds in the Ravens game, 14 seconds in the Raiders game, 12 in the Bengals, 24 versus the Bills and 60 seconds versus the Dolphins.

There are going to be millions of extra viewers tuning in solely to get a glimpse of Swift, and you can be sure CBS will give them at least 30 seconds of it.

  • Pick: Taylor Swift Shown Over 28.5 Seconds

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