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William Hill Review

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Bonuses 62%
Sportsbook 88%
Mobile App 85%
Banking 81%
Promo: $500 Risk-Free Bet!
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Use Promo Code: C30
unibet pros cons icon Pros & Cons
  • Extensive betting options
  • Over 80 years of global expertise in the betting market
  • Additional incentives for mobile/app bettors
  • Limited bonus offerings
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  • William Hill was founded in 1934
  • Currently operational in Colorado, Indiana, Michigan, and more
  • Planning to be operational in Maryland and New York when legal
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  • Vast live betting selection
  • Exotics and futures are options on almost all marquee events
  • Huge amount of resources for new bettors
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  • One of the first sportsbooks to introduce an app
  • Mobile live streaming
  • Extremely user-friendly

Overview of William Hill

Mitchell South

by Mitchell South

Updated Aug 17, 2023 · 10:26 AM PDT

William Hill has been in the business of sports betting for over eighty years. In many parts of the world, the name is nearly synonymous with wagering itself.

Today, William Hill continues to grow as it improves its digital offerings and expands to new legal markets, particularly in the United States. Our reviewers will keep a close eye on all the latest bonus offers and key info for William Hill bettors in 2021.

This global sportsbook caters to the needs and preferences of players from around the world in terms of banking options and the sports you can bet on. And the formula is clearly working – William Hill online has well over 2 million users as well as hundreds of thousands of bettors visiting the brand’s retail locations each year.

This William Hill sportsbook review contains everything you need to know about the sports betting empire. Use this information to determine whether it’s the right betting app and online sportsbook for you.

William Hill Bonuses

Sign up offers vary by market, but ongoing promotions generally offer good value
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There are lots of advantages to betting with a brand as established as William Hill: excellent sportsbook offerings, convenient banking, and reliable customer service.

The downside of betting with a reputable brand with millions of existing customers, is that William Hill doesn’t need to offer the incredibly enticing bonuses.

While they offer modest sign up bonuses in established markets, they do have lucrative sign up offers available in the United States, where they are rushing to acquire new users in a highly competitive market.

There are several different William Hill promo codes you may be able to use for a welcome offer, depending on where you’re betting.

The sportsbook also offers some common ongoing promotions like enhanced odds, bet boosts, and flash odds. We cover all the details below.

Bonus offer availability varies by location and changes frequently. Please consult each sportsbook directly to confirm the availability of the bonus offers featured on this page.

William Hill Promo Codes & Sign Up Offers

The value of your William Hill welcome offer depends on where you plan to wager and register your account. Bonus offers are more valuable in less mature markets like the United States.

Here are the William Hill promo codes you need to take advantage:

Risk-Free Bet Up to $500

William Hill’s most generous sign up offer is worth up to $500, and it’s available to online bettors in the following states:

  • Colorado
  • Iowa
  • Indiana
  • Michigan
  • New Jersey
  • Tennessee
  • Virginia

Use the links on this page and you’ll be provided a promo code at registration that earns you one risk-free bet worth up to $500. Here’s what you get with the William Hill promo code:

  • After you enter promo code provided with our exclusive links, if you lose your first bet, you receive a refund in the form of a free bet for up to $500:
    • Qualifying Bet of $50 loses = $50 Free Bet
    • Qualifying Bet of $500 loses = $500 Free Bet
  • Use the free bet within 7 days. Any winnings can be withdrawn.

Terms & Conditions: New registrations for William Hill NJ, IN, WV, VA, TN, CO, MI, IA account patrons only. Full Terms and Conditions Apply.

Illinois Only: $300 Risk-Free Bet

New William Hill users in Illinois do not qualify for the Free 500 offer available in other states, but they can take advantage of a $300 risk-free bet for a limited time.

Simply create a new account and place your first real-money wager within seven days. If your bet is graded a loss, you will be refunded cash credit for the full amount, up to $300.

You can then withdraw this credit once you have played through it once. No promo code is required to take advantage of this offer.

Terms & Conditions: New registrations for William Hill IL account patrons only. Full Terms and Conditions Apply.

C30 – Get €30 in Free Bets

William Hill promo code C30 will net European players 30 Euros when they place €10 worth of bets within 30 days of registering a new account.

Terms & Conditions: New William Hill online customers only. Min. unit stake of €10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method, and country restrictions apply. Free bets credited as 3 x €10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Other William Hill Sign Up Offers

Check the William Hill site for your state or country to confirm which offers are available. The list above is not exhaustive. Your in-market site will clearly indicate the current promotions available to you, along with any necessary promo codes

Ongoing & Seasonal Promotions at William Hill

William Hill is constantly rolling out new limited-time offers based around major events or the most popular sports in season.

For example, they often offer 10% of your live betting losses back as a free bet credit on select sports. These offers are constantly shifting, so you’ll need to check for them to take advantage.

Always be sure to hit the “Promotions” tab on your account before you bet so you don’t miss out on any potentially lucrative offers.

Available Markets

William Hill is aggressively expanding their presence in legal US markets
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William Hill can legally accept players from 85 different countries. Your access to the brand’s webpages will be blocked if you are in a jurisdiction that they are not authorized to operate in.

As William Hill expands in the United States, they are offering both retail and online betting, where available. Here’s the current landscape for the brand’s American offerings:

State William Hill Online? William Hill Retail? Retail Location(s)
Colorado Sportsbooks Yes Yes Isle Casino Hotel Black Hawk; Lady Luck Casino Black Hawk;
Indiana Sportsbooks Yes Yes Tropicana Evansville
Illinois Sportsbooks Yes Yes Grand Victoria Casino
Iowa Sportsbooks Yes Yes Prairie Meadows Casino; Both Isle Casinos; Lakeside Hotel Casino
Michigan Sportsbooks Yes Yes Turtle Creek Casino & Hotel; Leelanau Sands Casino
Mississippi No Yes 1St Jackpot Casino; Ameristar Casino; Boomtown Casino; Both Hollywood Casinos
Nevada Sportsbooks Yes Yes Over 100 locations
New Jersey Sportsbooks Yes Yes Monmouth Park; Ocean Casino; Tropicana Atlantic City
New Mexico No Yes Inn of the Mountain Gods Resort & Casino
Rhode Island Yes (operated via state lottery) Yes Tiverton Casino, Twin River Casino
Tennessee Sportsbooks Yes No N/A
Virginia Sportsbooks Yes No N/A
Washington DC No Yes Capital One Arena
West Virginia Sportsbooks Yes Yes Mountaineer Casino

This page will be updated as William Hill expands to new locations. Find a comprehensive list of markets and restrictions here.

William Hill's Sportsbook

Explore extensive markets for all types of bettors
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As an experienced betting site, William Hill offers everything you could ask for when it comes to what, when, and how to bet in their sportsbook.

The interface and navigation are simple and easy to follow. Highlights like the “Top Bets” and “Popular” sections are nice additions for those simply looking for something to bet on.

If you know specifically what you’re looking for, the options are organized by sport. You can also simply view the live betting options if you’re looking for in-play action.

Within the sportsbook, you can choose your preferred odds format and language, or even turn on the William Hill Radio or Betting TV. You also have the option to call certain bets early, cashing out an adjusted amount before the event in question has concluded.

William Hill was one of the first online sportsbooks to offer a betting app, and they’ve had years to refine it into the high-performing mobile platform you’ll encounter today.

Let’s look at just how many options are available at William Hill.

What Sports Can I Bet on at William Hill?

The easiest answer to this question is “all of them”, and it’s hardly an exaggeration. The wagering menu includes over 30 sports ranging from niche sports like sumo wrestling to the NFL.

Here are the “standard” options always listed:

  • Aussie Rules
  • Badminton
  • Baseball (MLB, NCAA)
  • Basketball (NBA, NCAAB, Int’l)
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Football (NFL, NCAAF, CFL, XFL)
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Hockey (NHL, Int’l)
  • Horse Racing
  • MMA (UFC)
  • Motor Sports (NASCAR, F1)
  • Netball
  • Olympics
  • Politics
  • Pool
  • Rugby League
  • Rugby Union
  • Soccer (Multiple Int’l Leagues. Int’l Competition, World Cup)
  • Snooker
  • Table Tennis
  • Tennis
  • Track & Field
  • TV/Specials
  • Winter Sports
  • Volleyball

Note that not all sports will be available in every market. For example, political betting is not generally allowed in the United States. Bettors in New Jersey cannot wager on college events taking place there, or that involve a team from the Garden State.

Wherever you live, you can rest assured the William Hill is offering every possible option legally allowed.

What Betting Types Are Offered at William Hill?

Standard betting is available for a huge number of games. Even smaller leagues and events are covered closely. Exotics and futures are options on almost all marquee events and many smaller games too.

  • Moneylines
  • Point Spreads
  • Totals (Over/Under)
  • Championship Futures
  • Player Futures
  • Win Totals
  • Parlays & Round Robins
  • Teasers & Pleasers
  • Team Props, Player Props, Game Props

Like most sportsbooks originally based in the UK, multibets are referred to as “accas” at William Hill.

The opportunity to take advantage of so many different wagering types is the best things about betting with an established powerhouse with the bookmaking resources of William Hill.

Individual events consistently see hundreds of markets per game. But variety in wagering options isn’t limited to just the most popular sports. Even when special events come around, like the Olympics, Will Hill will expand the line selection to include special props.

If you’re able to think of a proposition or line you don’t see offered, just tweet it @WilliamHill with the hashtag #YourOdds. The bookmakers will price the bet and provide a link for you to put down real money.

Restrictions are also few and far between. William Hill allows you to parlay cross-sport futures selections, for example.

They also offer one the most extensive selections of markets out there for live betting.

Live, In-Play Betting at William Hill

William Hill retail sportsbooks and betting shops are a great place to put down a wager. Yet, those looking for the most exciting action should focus on the live betting options available via the app and online sportsbook.

William Hill’s live betting is vast and includes much more than standard bets. In fact, in-play betting makes up a significant portion of their total handle. There are almost as many in-game wagers available as there are before the event begins.

Here’s a tell-all example: one Nicaragua Primera Division soccer match had 163 different live betting markets open.

Beyond the ability to play games in whatever manner you prefer, they offer tremendous analysis and coverage of contests, all in real time. The streaming software at William Hill allows you to watch events from throughout the globe.

If the event you want to bet on is not available for streaming, animated play by play analysis shows you exactly what’s happening on the field. This includes all the key details you need to make an informed and confident bet.

If you prefer, you can follow the action with a newsfeed-style display that provides written updates every couple of seconds. As with most things at William Hill, you can manipulate the live betting experience to match your personal preferences.

Features for New Bettors

Getting the hang of sports betting can take some time. There are lots of great resources available online (like the Guides section here at Sports Betting Dime), but sometimes you don’t want to jump to a new site or platform to answer a simple question.

William Hill has a comprehensive set of betting guides that offer practical sport-specific explanations for new bettors.

They’re not going to tell you all the greatest tricks of the trade, but these guides are an excellent resource for definitions and understanding the huge range of wagering options on the site.

Mobile App Betting

Functional, convenient betting apps are available for most customers
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William Hill offers a solid and relatively user-friendly app that allows you to both place bets and stream sporting events.

It’s available for both iOS and Android users. Apple users can download it directly in the App Store, while those on Android devices can use a link from the William Hill website (in the US) or find it on Google Play (other countries).

Note that the app has multiple versions for different markets. The general William Hill app for most international play is separate from those used to bet in New Jersey or Nevada (each of which has their own app), for example.

In terms of layout and performance, you can expect the same positive experience no matter which version you’re using.

It can be slightly overwhelming at times based solely on the line selection—you could be scrolling for a while before finding the right odds. Other than that, it’s easy to navigate and has a visually appealing interface.

There are no major glitches and the app is fast enough to easily keep up with live wagering on all but the slowest data and WiFi connections.

Sign Up Process

Account validation requires uploading ID
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The sign up process at William Hill is relatively straightforward. That said, you will need to provide a fair bit of supporting documentation, and it can take a while to verify your account.

The initial sign up process asks for your full name, DOB, email, phone number, address, login username/pass, security question, currency, and any deposit limitations you’d like to set. This is the easy part of the process.

Things get a bit more complicated when you want to verify your account to make a deposit. It’s taken us a couple of hours to get the proper verification to deposit via credit card, for example.

You should be prepared to upload the following documents:

  • A government-issued ID (passport, driver’s license, or national ID card)
  • Copy of credit card/debit card if using for deposit
  • Proof of registered address (utility bill, bank statement from the past 6 months)
  • Proof of ownership for the payment method used to deposit into your account (such as a screenshot of the ‘My Account’ section of your e-wallet, showing your name, the account number or e-wallet ID and the URL of the website)

The process differs slightly for those who use the William Hill app to register in the US. After completing your basic information, you’ll be prompted to do the following with the app:

  • Scan both sides of your ID
  • Confirm the scanned information
  • Confirm your location and select the nearest William Hill retail location
  • Submit a photograph
  • Bettors in Iowa and Nevada will need to verify their account in person at a retail location


You must be at least 18 years old to create an account at William Hill in most countries.

Your access to the brand’s webpages will be blocked if you are in a jurisdiction that William Hill is not authorized to operate in.

What About the United States?

William Hill has plans to expand further into the American market as an increasing number of states legalize online sports betting.

You need to be at least 21 years of age to sign up and place wagers online in the US. Should the platform expand to states with 18+ gambling allowed, we expect the brand to follow the relevant age restrictions on a state-by-state basis.

To place real-money wagers, you need to be physically located in a state that William Hill is authorized to operate in. You do not need to be a resident of the state, but the app will use location data to ensure you are within state lines when you actually place a wager. You can find a full list below.

If betting from a computer, you’ll need to download and enable geo-check software to confirm you are within state lines.

Banking at William Hill

Convenient and secure banking options for bettors around the world
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William Hill offers lots of flexibility in terms of banking options. Between the nine different currencies you can bet with and the plethora of deposit methods, they cater to most sports bettors.

All you need to do is sign up for an account and decide how much you want to wager. Deposit and withdrawal minimums are low, the processes are straightforward, and processing times are fast so you can wager when you want to.

Best of all, there are no fees associated with deposits or withdrawals at William Hill. Let’s take a closer look at the options.

William Hill Deposit Methods

William Hill offers a head-spinning 39 different deposit methods around the globe.

While many of these options are specific to certain markets, the depth of variety here demonstrates William Hill’s commitment to making the banking process as convenient as possible.

Every market allows bettors to make a deposit using payment methods they almost certainly already use daily. Whether you prefer the convenience of a credit card or the anonymity of an eWallet, there’s an option for you.

Here are some of the most commonly accepted across all markets:

Credit Cards: William Hill accepts Visa, Mastercard, and Maestro.

Debit Cards: You can also use a debit card that is Visa or Mastercard affiliated.

PayPal: Probably the most convenient option for most bettors, PayPal allows you to use a pre-funded eWallet to deposit at William Hill.

Skrill: Similar to PayPal, Skrill is an eWallet you fund in advance. It will shield your banking info from William Hill.

ACH e-Check Bank Transfer: The fastest way to transfer money directly from your checking account to William Hill.

Wire Transfer: Traditional wire transfer can also be used to make a deposit.

William Hill Play+ Prepaid Card: The William Hill Play+ card can be funded ahead of time for instant deposits and withdrawals. That balance can be used to make purchases anywhere that accepts Discover and to withdraw cash from many ATMs.

Cash: Cash is accepted at all William Hill retail locations. Those with an online account will also be able to fund their accounts in-person at these locations where regulations allow.

William Hill Minimum Deposit

The minimum deposit at William Hill varies depending on payment method, and in some cases, the market you’re located in. Expect to make a deposit a minimum of $5 – $25 regardless of method and location.

Deposit limits are also approached on a country-by-country basis. In the case of some payment methods – such as ACH e-Checks – your deposit limit is determined on an individual basis.

Here are some general guidelines.

Deposit Method Processing Time Minimum Deposit Maximum Deposit
Credit Card Instant $5 $99,000
Debit Card Instant $5 $99,000
Bank Transfer (ACH) Instant $10 $100,000 (less for most individuals)
PayPal Instant $10 $5,500
Skrill Instant $10 None
Wire Transfer Up to 3 days $25 $100,000
Play+ Prepaid Card Instant $20 Varies
Cash Instant None None

Note that minimums are higher, and maximums are generally lower for players in the United States. US customers generally must deposit $20, and credit card transactions are capped at $1,000.

Withdrawals at William Hill

Withdrawals at William Hill are also very straightforward. Although the options are slightly more limited compared to deposit methods, particularly for Americans. There twelve options available globally.

William Hill is committed to processing all withdrawal requests within 72 hours, though some options are instant.

Here are details on the most commonly-accessible options.

Withdrawal Method Advertised Processing Time Minimum Withdrawal
Credit Card (Reverse Charge) 1 – 3 days $5
Debit Card (Reverse Charge) 1 – 3 days $5
Bank Transfer (ACH) 3 – 5 days $25
Wire Transfer 3 – 5 days $25
Play+ Prepaid Card Instant $5
PayPal Up to 1 day $10
Skrill Up to 1 day No minimum
Check Up to 10 days $25
Cash Instant No minimum

Please note that all withdrawals of $10,000 or more require five days advance notice before processing.

You may be asked to provide documentation with proof of account ownership along with your government-issued ID when making electronic withdrawals with William Hill.

All said and done, William Hill provides simple banking solutions and tons of flexibility for players all around the globe. Make deposits and withdrawals the way you want, and never worry about paying exorbitant fees or dealing with lengthy processing times.

Customer Service

Get help in multiple languages
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Not surprising from a big player in the industry, customer service at William Hill is top-notch. Support is available 24/7 on the telephone, live chat, or email. Regardless of your preferred contact method, getting quick service is not a problem.

The live chat reps were incredibly attentive and professional. All questions and/or issues we had were resolved in record time without any confusion.

William Hill phone support personnel speak six languages.

The Bottom Line

William Hill is known for quality and consistency. They’re an established, high volume global business who ironed out any issues years ago. They’ve done a great job of building on this legacy as they expand to new markets and perfect their digital experience.

As professional and reliable as a sportsbook can get, William Hill does not offer huge incentives when it comes to bonuses, but the live betting, line selection, and experience of being an industry leader for over 80 years is hard to beat.

If you’re looking for a trusted sportsbook with decades of bettors behind it, William Hill is the site for you.

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*Terms & Conditions apply to all sports bonus offers. Please visit the operator’s website for details.
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