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William Hill Review

Banking 81%
Bonuses 62%
Sportsbook 88%
Customer Service 81%
Deposit Bonus: Available
Terms & Conditions Apply
Betting site pros & cons Pros & Cons
  • Rock solid customer service and payouts
  • Betting options galore
  • Mobile site offers additional incentives
  • Unexciting initial bonus
Banking highlights icon Banking

  • Deposit Bonus: Available
  • Payout Speed: Very quick
  • Minimum Deposit: £10

Sportsbook highlights icon Sportsbook

  • Vast live betting selection
  • Streaming software allows bettors to watch almost anything televised globally
  • Exotics and futures are options on almost all marquee events

Customer service highlights Customer Service

  • Phone support personnel speak six languages
  • If an answer is not easy to find, customer service will dig around for you
  • Top notch service

Overview of William Hill


New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method, and country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Most bookmakers have a name that in some way alludes to gambling, money, or athletics. Using certain terms makes it easy to find them when a person searches on the internet or inquires about their type of service. Most people you know by their full name. If you say Chris, Steph, or Jim it is likely you’ll need to add in their last name to identify them clearly. However, there are certain stars that can go by a single name. We have no doubt who Messi, Tiger, or Madonna are. The name William Hill suggests nothing about betting. However, after eight decades in the industry, with shops around the globe, and more than two million online users, they are the Pelé of bookmakers.


Most methods of payment are accepted
Easiest method is by credit card
Banking section icon

To get started, decide on how you want to send cash, how much you’d like to begin with, and what currency you want to play with. William Hill has lots of options with credit cards perhaps the easiest. PayPal, along with a handful of different wiring services and bank transfers are offered too. They’ll also accept checks. Most methods of payment are available to bet with right away.

Withdrawals are much the same. Seamless. Request your cash and method of payment including credit cards, bank wires, PayPal and CashDirect and you’ll receive your money within days.


A well-oiled machine with low incentives
Sign-up bonuses with first £10 bet
Bonuses section heading icon

The good news about wagering with a big and established book is that they are trustworthy, reliable, and all the kinks have been worked out. William Hill is run like the machine that they are. They do high volume business and there are few hitches when it comes to things like deposits, customer service, infrastructure, and payouts. However, with a well-oiled machine, they do not need to offer tremendous incentives. Their product speaks for itself. That being said, they are offering an enticing £30 worth of free bets when you make your first £10 bet. Just use the promo code C30 during registration to claim this offer.

William Hill's Sportsbook

A top book with all you could ask for
Variety of bets for all types of bettors
Sportsbook section heading icon

As you would expect with a top book, William Hill offers everything you could ask for when it comes to what, when, and how to bet. Standard betting is available for a huge number of games in a ton of different sports and even smaller leagues and events are covered closely. Exotics and futures are options on almost all marquee events and many smaller games too. Their live betting is vast and includes much more than standard bets. In fact, you can bet in-game almost as many different types of wagers as before a contest begins.

Beyond the ability to play games in whatever manner you prefer, they offer tremendous analysis and coverage of contests. Their streaming software allows you to watch almost anything that is televised throughout the globe. In addition to watching games, extensive and detailed previews, stats, perspectives and opinions are present for you to factor in to how you want to bet. Radio streaming is also present with analysis and play-by-play of matches, races, and games. For those who believe winning bets are in part due to getting as much good information and processing it as possible, William Hill provides a forum to get and digest that data.

Outside of wagering on sports, William Hill’s racebook is second to none. They offer a full menu of tracks and bet types with live streaming for nearly all of them. Their poker room and casino are not enormous, but certainly quench the thirst for Las Vegas-style gaming. Most people with an account at William Hill are major sports fans perhaps with an interest in other gaming. The site recognizes that and prioritizes sports first, horses second, and still has an excellent platform for poker, bingo, and casino games.

Customer Service

Quick service is not an issue
Multiple languages available for support
Customer service section heading icon

Not surprisingly from a big player in the industry, customer service is top notch. Available at any time of day on the telephone, live chat, via fax or by posting a question on their website, getting quick service is not a problem. Their phone support personnel speak six languages and if they don’t have answers to your questions they’ll find them.

Contact Information

0800 085 6296
Customer Service Languages:
EN | ES | FR | DE
Support Hours:

The Bottom Line

The name William Hill sounds more like a person than a sportsbook. Just like Messi, Michael, and Madonna the name means a lot more too. They are a known quantity focused on excellence in a world that has a lot of companies that come and go. As professional and reliable as a sportsbook can get, William Hill does not offer huge incentives but it is hard to beat their history and day-in-day-out offerings.

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*Terms & Conditions apply to all sports bonus offers. Please visit operator’s website for details.