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William Hill Review

Banking 81%
Bonuses 62%
Sportsbook 88%
Customer Service 81%
Deposit Bonus: £30/€30 of free bets
Terms & Conditions Apply
Use Promo Code: C30
Betting site pros & cons Pros & Cons
  • Rock solid customer service and payouts
  • Betting options galore
  • Mobile site offers additional incentives
  • Unexciting initial bonus
Banking highlights icon Banking

  • Deposit Bonus: Available
  • Payout Speed: Very quick
  • Minimum Deposit: £10

Sportsbook highlights icon Sportsbook

  • Vast live betting selection
  • Streaming software allows bettors to watch almost anything televised globally
  • Exotics and futures are options on almost all marquee events

Customer service highlights Customer Service

  • Phone support personnel speak 6 languages
  • Helpful customer representatives
  • Top-notch service

Overview of William Hill

www.williamhill.com

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method, and country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Most bookmakers have a name that in some way alludes to gambling, money, or athletics. Using certain terms makes it easy to find them when a person searches on the internet or inquires about their type of service, but the name William Hill seemingly suggests nothing about betting. However, after eight decades in the industry, with shops around the globe, and more than two million online users, they are experts.

Banking

Most methods of payment are accepted
Easiest method is credit card
Banking section icon

Getting started at William Hill is easy and quick. Between the 9 different currencies you can bet with and the plethora of deposit methods, it’s all there for you. All you need to do is sign up for an account and decide how much you want to wager. Deposit and withdrawal minimums are low, straightforward, and fast so you can wager when you want to.

Deposit Options

William Hill has many deposit methods available, with credit cards arguably being the easiest. PayPal, checks, bank transfers, and more are offered as well. They also have a Quick Deposit option so you can increase your funds without losing your bet. This is helpful when you’re on the go and need to up your bankroll without losing your place.

Withdrawal Methods

Withdrawals are much the same as deposits—seamless. Request your cash and method of payment including credit cards, bank transfers, and PayPal and you’ll receive your money within days. Payout times vary between one to 10 business days with bank transfers cited as the longest.

Bonuses

A well-oiled machine with low incentives
Sign-up bonuses with first £10 bet
Bonuses section heading icon

Because the William Hill name has a reputation and the product speaks for itself, they don’t need to offer tremendous incentives. That being said, there are a free long-standing promotions offered along with event-specific and seasonal bonuses.

Sign-Up Bonus

William Hill offers an enticing £30/€30 worth of free bets when you make your first £10/€10 bet. Just use the promo code C30 during registration to claim this offer.

Use Promo Code: C30

Bet Boost

Bet Boosts at William Hill are limited one per day, but they are definitely worth taking advantage of. To use the Bet Boost bonus, create an acca on 3 or more events and hit the “Bet Boost” button in your betting slip. Your odds will be boosted by varying amounts.

Flash Odds & Enhanced Odds

While Flash Odds and Enhanced Odds have different names, they are inherently very similar. Both offer better odds on a given event for a limited period of time. Flash Odds are usually available for an hour or so, whereas Enhanced Odds have a slightly longer duration. To find the limited time offers, look for the Flash Odds banner or the Enhanced Odds logo.

William Hill's Sportsbook

A top book with all you could ask for
Variety of bets for all types of bettors
Sportsbook section heading icon

As you would expect with an experienced betting site, William Hill offers everything you could ask for when it comes to what, when, and how to bet in their sportsbook. Standard betting is available for a huge number of games in a ton of different sports and even smaller leagues and events are covered closely. Exotics and futures are options on almost all marquee events and many smaller games too.

The wagering menu includes over 30 sports ranging from niche sports like sumo wrestling to the NFL. Even when special events come around, like the Olympics, Will Hill will expand the line selection to include special props. Within the sportsbook, you can choose your preferred odds format and language, or even turn on the William Hill Radio.

William Hill also has what they call their Tip Advisor for bettors. The Tip Advisor is a section that offers insight into what the sharps are picking. It can be a blessing and a curse because it can either it make you question your bet or reinforce your decision.

Live Betting & Streaming

William Hill’s live betting is vast and includes much more than standard bets. In fact, in-play betting is one of their most popular features and for good reason. There are almost as many in-game wagers available as there are before the event begins.

Beyond the ability to play games in whatever manner you prefer, they offer tremendous analysis and coverage of contests. The streaming software at William Hill allows you to watch almost anything that is televised throughout the globe as it happens before even placing a bet.

In addition to watching games, extensive and detailed previews, stats, perspectives, and opinions are available for you to factor into how you want to bet. Radio streaming is also offered with analysis and play-by-play of matches, races, and games.

Mobile Betting

The William Hill site completely has adapted to your mobile device of choice. It can be slightly overwhelming at times based solely on the line selection—you could be scrolling for a while before finding the right odds. Other than that, it’s easy to navigate and has a visually appealing interface. 

More than just a mobile site, William Hill has an app that you can use to bet and watch live sports. The app is extremely user-friendly and comprehensive. Any sport you’re looking for won’t be hard to find and, in the off chance you are having difficulties, the app directly links you to William Hill’s Twitter, Facebook Messenger, and Contact page if needed. At the time of this review, the public consensus is similar to ours as the rating is 4.5/5 and 4.3/5 at the App Store and Google Play respectively. 

Additional Offerings: Racebook, Poker Room & Casino

Outside of wagering on sports, William Hill has an extensive betting menu including a casino, racebook, and a poker room with a huge range of games. 

Most people with an account at William Hill are primarily sports fans, but perhaps they are interested in other gambling. The site recognizes that notion and prioritizes sports first, horses second, and games third. While the selection of is not enormous, it quenches the thirst for Las Vegas-style gaming with poker, bingo, macau, scratchcards, and more casino games.

William Hill’s racebook offers a full menu of tracks and bet types with live streaming for nearly all of them. One unique feature of the racebook is the virtual horse racing where you can bet on a race in the virtual world every 3 minutes everyday.

Customer Service

Quick and reliable customer support
Multiple languages available
Customer service section heading icon

Not surprising from a big player in the industry, customer service at William Hill is top-notch. Support is available 24/7 on the telephone, live chat, or email. Regardless of your preferred contact method, getting quick service is not a problem. 

The live chat reps were incredibly attentive and professional. All questions and/or issues we had were resolved in record time without any confusion. William Hill phone support personnel speak six languages and if they don’t have answers to your questions they’ll find them before ending the interaction.

Contact Information

Phone:
0800 085 6296
Customer Service Languages:
EN | ES | FR | DE
Support Hours:
24/7

The Bottom Line

William Hill is known for quality and because they’re a high volume business they’ve learned to iron out any hitches years ago. As professional and reliable as a sportsbook can get, William Hill does not offer huge incentives when it comes to bonuses, but the live betting, line selection, and experience of being an industry leader for over 80 years is hard to beat.

The good news about wagering with a big and established book is that they are trustworthy and stable. If you’re looking for a trusted sportsbook with decades of bettors behind it, William Hill is the site for you.

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*Terms & Conditions apply to all sports bonus offers. Please visit the operator’s website for details.