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Bovada Expects 96 Commercials During 2019 Super Bowl

Super Bowl XLIX Flyover
Air Force flyover during Super Bowl XLIX. (Photo credit: Staci Miller, Public Domain)
  • The Super Bowl kicks off Sunday, February 3rd on CBS
  • While the competitors have yet to be determined, there are plenty of props emerging
  • You can bet how many commercials there will be for the biggest TV event of the year

If you’re a fan of the two teams competing, there’s no bigger game than the Super Bowl

For the other 30 fan bases across the NFL, it’s just an excuse to eat, drink, and watch TV.

And what’s the best part of watching the game on TV? The Super Bowl Commercials, of course.

How Many Commercials Will Run During Super Bowl 53?

How Many Commercials Will Air During Super Bowl 53? Odds at Bovada
Over 96 -120
Under 96 -120

Bovada is offering even odds for this prop, which doesn’t give us much indication on which way to lean.

So it’s time to check the tape. Literally.

Past Precedent for Super Bowl Commercials

The key to remember here is how they qualify the prop. In the fine print it says “From kickoff to games end.” NOT the end of the broadcast (trophy presentation, etc.)

So here’s what iSpot.tv has archived from kickoff until the end of the fourth quarter for Super Bowl LII.

Super Bowl 52 Commercial Breakdown

Time Frame Number of Unique Commercials
First Quarter 18
Second Quarter 20
Halftime 10
Third Quarter 19
Fourth Quarter 13

That makes for a grand total of unique 80 commercials. 16 below Bovada’s threshold, not counting re-airs.

In 2017, the breakdown was fairly similar with a total of 88 unique commercials.

Super Bowl 51 Commercial Breakdown

Time Frame Number of Commercials
First Quarter 14
Second Quarter 21
Halftime 9
Third Quarter 20
Fourth Quarter 24

Keep in mind that, despite the game going to overtime, those commercials aren’t accounted for. There was only one break after the end of the fourth quarter, following the coin toss and before kick-off.

According to SB Nation, four commercials, including two unique ones, were used during the break.

Superheroes and Super Bowl Faves Dominate Commercials

This year there should be plenty of fresh material to hold your attention.

With Star Wars Episode IX and Avengers: Endgame set to drop in 2019, the Super Bowl is a prime spot for new trailers. Toy Story 4, Aladdin and Frozen 2 are names to watch as well.

In terms of tried and true products, Tide, Doritos and Pepsi are always names to watch. And there’s always Dilly, Dilly.

Adage.com revealed a list of advertisers already targeting the Super Bowl.

How Many Commercials are Coming on Super Bowl Sunday?

What we haven’t factored in so far, is commercials that get re-aired during the game.

Here are the numbers Statista have collected.

Number of Commercials By Super Bowl

Super Bowl Number of Commercials Advertising time in Seconds Average Time per Commercial (Seconds)
LI (2017) 106 3090 29
L (2016) 96 2975 31
XLIX (2015) 82 2885 35
XLVIII (2014) 83 2955 35
XLVII (2013) 97 3100 32

Including re-airs, twice in a five year span the over hit. There was also a push. This may be an outlier though, as since 2003 there have been three overs and two pushes. All have come since 2010. While the trend is recent, it hasn’t become the rule.

Take the under, crack a Budweiser and eat some Doritos, all while dreaming about your new Toyota on Super Bowl Sunday.

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