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Super Bowl 59 Broadcast Props – Commercials, Announcers, Celebrities & More

Sascha Paruk

By Sascha Paruk in NFL Football

Updated: February 8, 2025 at 4:37 pm EST

Published:


Fox Sports announcer Tom Brady in the booth
Sep 8, 2024; Cleveland, Ohio, USA; Fox Sports announcer Tom Brady, left, in the broadcast booth for the game between the Cleveland Browns and the Dallas Cowboys at Huntington Bank Field. Mandatory Credit: Scott Galvin-Imagn Images
  • Tom Brady will be calling his first Super Bowl in 2025 alongside Kevin Burkhardt on FOX
  • Jason Kelce and Taylor Swift are sure to feature heavily in the broadcast, but just how heavily?
  • See the Super Bowl 59 broadcast, announcer, and commercial props

Super Bowl 59 between the Kansas City Chiefs and Philadelphia Eagles is just three days away (Feb. 9). As always, SBD has compiled a massive list of Super Bowl broadcast props, that cover everything from the commercials to the announcers to the celebrities in the stands. The first batch of odds below are available for all US residents at the prediction site Kalshi. The others are for entertainment purposes only.

Jump to: Commercial Props 1 | Commercial Props 2 | Announcer Props | Other Broadcast Props

Super Bowl 59 Commercial Props

Which companies will run ads during the Super Bowl?YesNo% Chance
BudweiserN/A99%
PepsiCoN/A99%
OpenAI99¢97%
FanDuel96¢96%
T-Mobile63¢40¢63%
The Coca-Cola Company42¢59¢42%
Coinbase Global, Inc34¢68¢36%
Apple Inc34¢68¢34%
Perplexity26¢75¢28%
Anthropic25¢76¢25%
Verizon19¢82¢20%
Toyota Motor Company19¢83¢19%
Nvidia10¢92¢10%
Hyundai Motor Company93¢9%
xAI94¢8%
Progressive96¢5%
State Farm96¢5%

The main Super Bowl broadcast prop that everyone in the United States can partake in is the Super Bowl commercial market at Kalshi. Kalshi is not technically a sportsbook, and is not governed by the same regulations as sites like BetMGM, DraftKings, and FanDuel. But it functions very similarly to sports betting: users buy contracts on an outcome either happening or not happening, in this case, whether certain companies will run commercials during the Super Bowl 59 broadcast.

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If your prediction, whether it’s yes or no, proves correct, every contract you own will pay out $1. That means how much you profit is based on how many contracts you purchased and at what price. If you purchase 100 contracts on State Farm “Yes” at 5¢, each one profits 95¢ if State Farm runs a Super Bowl commercial ($95 total). If State Farm doesn’t run a commercial, the contracts return nothing and you lose $5 (100 x $0.05).

The other props listed below are strictly for entertainment purposes and cannot be legally bet on in the United States. But feel free to use them amongst friends.

Other Super Bowl Commercial Props

Will a commercial reference Donald Trump?Odds
No-500
Yes+300
What will Nate Bargatze order in the first DoorDash ad?Odds
Fries+150
Pizza+200
Chicken+250
Chips+400
Cheese Sticks+600
Salad+800
Cookies+1200
Donuts+1600
Which commercial will finish #1 in USA Today’s Ad Meter?Odds
Coors Light+400
Hellmans+500
Nerds+600
Stella Artois+700
Bud Light+800
Uber Eats+900
Instacart+1000
Dove+1200
Budweiser+1400
Franks Red Hot Sauce+1600
Ray-ban Meta+1600
Squarespace+2000
Little Caesars+2200
Michelob Ultra+2500
Lays+2500
Reeses+3500
Skechers+3500
Pringles+4000
Hexclad+4000
Tottinos+5000
Dunkin Donuts+5000
Doritos+5000
Haagen-dazs+6600
Booking.com+6600

For those looking to history as a guide, State Farm’s “Like a Good Neighba” commercial starring Arnold Schwarzenegger finished #1 in the USA Today’s Ad Meter last year, followed by Dunkin Donuts “DunKings” spot, starring Matt Damon, Ben Affleck, Jennifer Lopez, Tom Brady, and Jack Harlow.

YouTube video

The year prior (2023), it was something of a longshot winner courtesy of The Farmer’s Dog, a pet-food company, whose minute-long spot tugged at heartstrings the nation over.

YouTube video

Super Bowl 59 Announcer Props

Primary color of Tom Brady’s tieOdds
Blue+175
Grey+300
None+320
Red+600
Black+1200
Pink+1200
Yellow+1200
Green+1200
Will Tom Brady or Kevin Burkhardt wear beads in the booth?Odds
No-1500
Yes+600
What will be said first by Tom Brady or Kevin Burkhardt?Odds
Let’s Go-190
Goat+145
What will be said first by Tom Brady or Kevin Burkhardt?Odds
Favorite/favored-150
Underdog+110
Will Tom Brady Super Bowl highlights be shown during SB59 broadcastOdds
No-200
Yes+150
How many times will Tom Brady’s voice crack during SB59 broadcast?Odds
Under 2.5-210
Over 2.5+160
Will Tom Brady or Kevin Burkhardt mention the odds?Odds
No-300
Yes+200
Will Tom Brady criticize the officiating?Odds
No-300
Yes+200

With Tom Brady in the booth for Super Bowl 59, his first Super Bowl as an announcer, many of the props focus on how the GOAT will do in the most-watched timeslot of the entire year.

Super Bowl 59 Broadcast Props

Super Bowl Nielsen Rating on Fox?Odds
Over 118.5 million viewers-140
Under 118.5 million viewers+100
How many times will Jason Kelce be shown during broadcast?Odds
Over 2.5-175
Under 2.5+135
What will Jason Kelce do first?Odds
Chug a beer-120
Take shirt off-120
What jersey will Jason Kelce wear?Odds
Eagles-400
Both+200
Chiefs+1400
Who will Jason Kelce be sitting next to?Odds
Donna Kelce (mom) -150
Ed Kelce (dad)+200
Taylor Swift+350
Jeffrey Lurie+500
Bradley Cooper+600
Will Jason Kelce be wearing beads?Odds
No-350
Yes+225
Which head coach will be show first during broadcastOdds
Andy Reid (Chiefs)-140
Nick Sirianni (Eagles)+100
Which backup QB will be mentioned first?Odds
Carson Wentz (Chiefs)-300
Kenny Pickett (Eagles)+200
How many times will “rematch” be said?Odds
Under 2.5-180
Over 2.5+140
How many times will Roger Goodell be shown?Odds
Under 1.5-160
Over 1.5+120
How many times will three-peat be said?Odds
Over 1.5-190
Under 1.5+145
Which team’s local delicacy will be shown/mentioned first?Odds
Philly cheesesteak-300
KC bbq+200
Will a fan jump onto the field?Odds
No-500
Yes+300
What animal(s) will enter field of play?Odds
Bird+170
Cat+280
Squirrel+450
Mouse/rat+450
Dog+600
Rabbit+750
What will Travis Kelce be doing in his first sideline shot?Odds
Talking to Patrick Mahomes-150
Yelling+250
Dancing+300
Flexing+600
Heart hands+1000
When will Ryan Reynolds/Blake Lively be shown?Odds
First half-150
Second half+110
When will Bradley Cooper be shown?Odds
First half-150
Second half+110
Which Chiefs fan will be shown first?Odds
Taylor Swift-300
Paul Rudd+600
Henry Winkler+700
Jason Sudeikis+700
Rob Riggle+700
Melissa Etheridge+900
Brad Pitt+900
David Koechner+1000
Eric Stonestreet+1000
Which Chiefs fan will be shown first?Odds
Bradley Cooper-150
Tina Fey+300
Sylvester Stallone+300
Ryan Mcelhaney+600
Kevin Hart+600
Will Smith+700
P!nk+1000
Which coordinator will be shown first?Odds
Kellen Moore (PHI OC)+100
Steve Spagnuolo (KC DC)+250
Matt Nagy (KC OC)+300
Vic Fangio (PHI DC)+350
Which New Orleans landmark will be shown first?Odds
Bourbon Street-550
St Louis Cathedral+400
Presevation Hall+800
Which owner will be shown first?Odds
Jeffrey Lurie-175
Clark Hunt+135
Which song will crowd sing first?Odds
Country Roads-220
Sweet Caroline+300
Hey Jude+600
Which TD celebration comes first?Odds
Spike+500
Squabble+600
Home Run+700
Lambeau Leap+800
Griddy+900
Bow and arrow+1000
LeBron+1200
Goodnight+1200
Ronaldo+1200
Back flip+1500
Front flip+1500
Lil Uzi+2000
Dirty Bird+2000
Which will be said first?Odds
Tush push-900
Brotherly shove+500
Which Manning will be shown first?Odds
Peyton-150
Eli+250
Archie+350
Arch+450
Will AJ Brown be shown reading a book?Odds
No-1000
Yes+550
Will Gigi Hadid be seen with Bradley Cooper?Odds
Yes-500
No+300

As mentioned, these broadcast props and odds are only for entertainment purposes. No legal North American sportsbooks will allow you to bet them. But SBD will post answers to all of them, and hundreds of other Super Bowl props in realtime during the game. (If you’re curious about the answers to the Super Bowl 58 props, click the link.)

We have no shortage of coverage on, analysis for, and predictions pertaining to Super Bowl props you can bet, of course. Just choose the article that looks the most enticing to you from the long list below:

Sascha Paruk
Sascha Paruk

Managing Editor

Sascha has been working in the sports-betting industry since 2014, and quickly paired his strong writing skills with a burgeoning knowledge of probability and statistics. He holds an undergraduate degree in linguistics and a Juris Doctor from the University of British Columbia.

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